The second part of the funnel is when the lead intends to buy a product or service, but still has doubts. However, it is essential to produce specific content for this phase in order to help them take the next step.
This process is done through software that manages the sending of email marketing and other strategic activities according to the stage the person is in. The moment they make the purchase decision, they reach the bottom of the funnel.
Bottom of the funnel
Here, the lead already usa email list knows exactly what they ne and is familiar with what your company offers. They evaluate your product, compare it with competitors and choose the best alternative for them.
It is important to consider that, although the peak of this stage is the final phase of the sale, the cycle does not end. After all, it is necessary to maintain a lasting relationship with this customer so that they will buy again and again.
Discover the main types of leads
As you can see, the sales funnel has 3 different stages. To make the work of the marketing and sales teams easier, leads are identifi. Follow along:
IQL (Information Qualifi Lead
The user at the top of the funnel is still an Information Qualifi Lead — IQL. This means that they are visiting your website for the first time in search of some information.
In order for them to conversion funnel: what it is and how to optimize it progress through the purchasing journey, it is necessary to create conditions to convert them into customers. With a marketing automation platform, the IQL can be direct to a thank you page with a link to download the offer.
Then, they receive a adb directory confirmation email with the same download link. A few days later, you may send another email with additional information. This cycle continues, and more content is sent over time.