We often say that in email marketing, standing out is extremely important – everyone knows how to send an email, but only a few know how to send one that stands out from the crowd and actually grabs the attention of recipients. A good idea bulk email marketing services would be to include innovative and creative content in your messages , since they are the ones we appreciate the most among all the generic messages that we receive in our inboxes these days.
And that’s exactly what Harry’s brand did. In their thank you message, they first thanked their loyal customers and then decided to cheer them up with a feedback roundup . Some of it was good, some of it was bad, and some of it… hm, they’re not even sure.
Thank you emails are certainly a great sales opportunity
but sometimes it’s better not to take advantage of them. In the long run, not trying to sell something at every opportunity can help us build closer bonds, establish better relationships, gain even more trust from customers and, consequently, achieve better results.
The J.Crew brand is a great example of this approach. At the end of the year, with a very personal speech, the company director wished customers what is storytelling in marketing? Examples and tips for implementing it all the best for the new year and at the same time thanked them for shopping with them. A message that expresses only gratitude and affection touches the hearts of customers in a completely different way, so it always brings good results.
Saying thank you is always a good thing
People love surprises , even if they are not the best, as long as they are exciting. And that is exactly what the Food52 brand bet on when it prepared a surprise gift for its customers.
Anyone who makes a purchase during a certain period and enters a code will receive a special gift – but the gift remains a surprise. Customers will only find out about it when they fill their cart and enter the code. This is therefore a double incentive for recipients to make a purchase; firstly because they are receiving a gift, and secondly because this is the only way to find out what the gift they will receive is. Human curiosity is an extremely strong motivator.
The Casper brand is known for its great
Marketing strategy and, of course, it doesn’t leave anything to be desired in the field of thank you emails. In this case, they decided to give customers who allowed them to celebrate their second birthday a discount coupon .
As always, the Casper brand presents its job data message with eye-catching graphics featuring fun text, a nice message, and pleasant, calm colors. A great example of a message that does its job well!