One of the oldest and most universal abilities of human beings is to tell stories. That’s why storytelling appli to marketing is a very effective. Sool to attract your audience , because nothing is more engaging than reading, listening to or watching an exciting story.
What is storytelling
The Odyssey, the Bible, Don Quixote… Human beings have always lik to discover stories that captivate them. The term storytelling comes from the English words “story” and “telling” and refers to the art of narration, which requires creativity, skill and practice.
Storytelling in marketing, the importance of telling stories
Advertising has the ability to tell us a story in a very short space of time, therefore, storytelling becomes a very useful tool in marketing campaigns, building narratives that captivate the audience and move them to action. However, storytelling in marketing does not simply focus on selling, but also on transmitting the brand’s values and getting the consumer’s attention to identify with the messages . the audience on an emotional level, drawing their attention, awakening their interest and achieving empathy through the use of stories bas on va australia telegram data lues and experiences. In this way, a more subtle and long-term impact is sought, achieving a more lasting effect.
Examples of campaigns bas
Every Christmas, the announcement of the Gord Tel this aims to make it easier for other egram data,
Popular Telegram data,o de la Lotería draw relies on this type of narrative resource, achieving a story that excites and keeps people in suspense. This announcement is await by the entire population year after year, and is then discuss in different circles:
Although we don’t have to wait until Christmas to find a bw lists dverts bas on this formula. With the arrival of good weather, Estrella Damm transmits to us every summer the sensations that the summer season.