Sales managers should sell. It seems logical. But send a brave business coach to any company, and he will find a dozen or so shortcomings of varying severity. And the main one among them is that managers are engaged in routine. Let’s figure out what to do about it.
We will talk about the automation
A of the sales department. Today, the market is full of tools that you can trust with almost all the side work
Leaving the managers with their main task – selling. So, a selection of programs that will make your life easier.
CRM
It seems like an obvious solution, but some people still write dowmer data in notebooks and Excel spreadsheets.
Not only does all this get lost and forgotten, but also unreliable managers take the data with them to a new job – and goodbye, customer base.
Today, CRM is not just a place where contacts are stored. All inco advertising database ming requests are sent here automatically: email, phone, feedback forms on the site, chats and messengers. All transactions are recorded here, and managers receive reminders when it’s time to call the client.
Of course, the functionality of individual CRMs varies greatly. But even the “basic package” will make life much easier for the sales department. More advanced versions can form a digital sales funnel and help the manager lead the client through it – like amoCRM.
Digital funnel from amoCRM
If call tracking is not provided in the CRM, it can be integrated. If necessary, of course: tha data on t is, if the sales department works with calls. In this case, they will all be recorded in the CRM, managers will not miss the incoming call (and if they miss it, they will call back), the manager will be able to control the managers thanks to the call recording.
And, of course, analytics: the capabilities of static and dynamic call testimonials and your portfolio are two essential tracking will allow you to track the path of the lead from offline or online advertising, respectively. All that remains is to look at the reports aistribute the advertising budget in order to spend money on effective channels.
When choosing, pay attention to the uniform distribution of incoming calls, auto-dialing, call recording, call forwarding, adaptability to connect different numbers.