Although you may not be familiar with the name, transmia storytelling is a more familiar concept than you might think . It consists of a story that expands and complements itself across different mia, which is achiev with the involvement of the public. Can you imagine using this system for your digital marketing campaign strategies? Here you will discover how to take advantage of it.
What is transmia storytelling
Telling a story seems to be one of the simplest and oldest narrative mechanisms. But what happens when this story is spread across different channels in a broader and more complementary way? This is transmia storytelling, a term that the American academic Henry Jenkins, author of The Culture of Mia Convergence, defines as the art of creating worlds, since it is a way of telling stories using different mia, formats and platforms , such as films, television series, books, comics, games or social networks. The viewer has an active role because they must go through all these channels to get different pieces of information to complete the story. Perhaps the most obvious example of this type of narrative is the Star Wars universe , which began in canada telegram data cinema and expand into a multitude of publications, video games or series.
The same happens with
The Marvel and DC superheroes, which jump from c landing pages are usually focus omics to become an audiovisual phenomenon.
Henry Jenkins establishes the following seven principles within transmia storytelling:
Expansion vs. depth. Expansion refers to the ability of view bw lists ers to engage and spread content. Depth is the search for this information.
Continuity vs. multiplicity. Continuity makes the story coherent and free of contradictions. Multiplicity offers different versions of the narrative through characters or events.
Immersion vs. Extraction. In immersion, the viewer is immers in this narrative universe.