Always remember that you’re writing for people first. Optimizing it for search results can come later. Your main goal is to answer all the questions you have come up with in the rough draft thoroughly. Then polish your draft. readability and fix all the errors in your copy. Here’s a checklist of things to do while polishing your rough draft: Check for grammatical errors Add images (supplementary visual aids) Break up long paragraphs Assign headings for each section (H2 and H3) Utilize bullet points or lists wherever necessary to make it easier for your readers if possible Lastly, try reading it out loud (this is to know if it sounds as good as it is written.
Forgetting to Optimize your Content for SEO
As most copywriters write just for readership, the searchability aspect of their content tends to be forgotten. No matter how valuable and well-written your content is if it is not visible to users when they search on Google, then it is ultimately going to be an opportunity lost and consequently, we can consider it a wasted effort. In optimizing your content, you now transition from writing for people to putting in what matters for search engines too. This is the time when you make use of all of the data you gathered from your keyword research. Let’s start with metadata such as Title Tag and Meta Descriptions as these will be the first two things that search engines will see when they crawl your website.
Here are some tips for writing your title tags
and meta descriptions: Title tags: Include your keyword at the beginning of the title tag Place your brand name (towards the end) Keep it within the limit of 65 characters Make sure it is a satisfiable summary of your content – much like how a book’s title or subtitle tries to capture the essence of the book title tags and meta descriptions You can check out how we did the title tag for one of our clients, Dynamiqes for their keyword ‘SAP Business One’ here. Meta Descriptions: What will the reader get out of your page? Keep it within the limit of 155 characters Support the title tag’s promise to the reader End it with a call-to-action (click here, learn more, etc.
) SEO-optimized content contains a balanced
number of keywords all throughout its headings and body. A good rule of thumb is to have a keyword density of at least 1%. Make sure that you have at least one keyword placement in the introduction, H2 heading tag, and in the body of the content. Tip: Remember not to overdo it as this can result in ‘keyword stuffing’ that could affect your site’s ranking. Look for variations or synonyms of your keyword as this can help with your article’s readability, depth, and SEO. Try checking out the ‘People Also Ask’ and ‘Related searches’ features from Google as this shows how people really search on the web.
You can indirectly use these questions as a guide
in looking for the variations of albania phone number library your main keywords. And lastly, take advantage of linking strategies. Many copywriters disregard link building. But this, in fact, is a critical part of your overall SEO strategy. This will help boost your website’s authority when you link to other websites as sources or even to your own website as you install relevant internal links. Also note that you should be building links only from reliable and credible sources, as you don’t want your website to be linked from low authority or low trust, questionable domains. Ending with an Uncompelling Message SEO copywriting all goes down to achieving that one goal, whether it may be selling your product and service, or simply convincing readers to subscribe to your email list.
Your writing must be persuasive in order for
you to achieve that goal – and that’s why you should always end each copy very strongly coupled with a “call-to-action.” People shy away from hard selling techniques, such as absurd claims and overpromises, you do not want to sound like a salesman who’s blasting a product or service at your audience’s faces right? But, how can I sound so persuasive without being pushy? Think, act and sound like a consultant. People don’t like the feeling of being sold to but they love the feeling of someone assisting them in answering their life’s pressing questions. From the introduction of your copy all the way to the call-to-action, you should be considering your reader’s point of view.
Assure them that you understand their pain
points and that you can help free online course: education as a magnet them in making those concerns go away. Let me give you an example. You just finished writing your article and you would want them to subscribe to your email list. Instead of bombarding them with a “SIGN UP NOW!” button, explain to them how your article has helped them and how your future articles can further help them improve their lives. Key Takeaway I hope that by pointing out these common SEO copywriting mistakes you are able to avoid committing them in your next article. It’s not difficult to be very good at SEO copywriting but it takes a lot of intentionality and practice.
Share on:Ever lost at least $1,000 in an SEM
campaign? You probably have but you brazil data may not have realized it until today. Here you will learn how much money you’re leaving at the table – unrealized – and what you can do about it. Add Negative Keywords One of the things that will ultimately help make sure you are not spending your hard-earned money needlessly is using negative keywords in want your ad to appear in. For example, let’s say that you’re doing SEM for a mobile phone brand such as Samsung.