The woman mov to the villa from the farm and has already become a member of the family. The entrepreneurs’ children help to develop the estate. The eldest son Nikolai contribut to the renovation – he restor the door frames, install a fence and a swing.
The second son, Serafim, helps mow
The lawn and does all the heavy work on the property when he comes for the holidays. The eldest daughter Nastya start managing accounts on Instagram*, Telegram and VK last year. Masha, the third daughter, is responsible for the animals and can serve breakfast.
At the beginning of their journey
The Shumakovs paid a percentage of each rental to a friend who register the house on the websites of large aggregators, but gradually t themselves. Most guests found the house through booking services, and word of mouth work well. The situation twitter data chang in 2022 with the departure of large foreign sites. The owner of the villa recalls that the estate was empty for almost a month.
There were many new sites, but most were not promot
The Shumakovs did not understand which ones to bet on. At that time, the family decid to create a website for the estate and register on installing an automatic backup and protection Avito, Ostrovok, Sutochno.ru and Yandex.Travel. Now most guests find Usadba Bekhovo through Yandex. Recommendations from those who have already stay at the villa and recommend it to friends and relatives still work well.
Our target audience is the intelligentsia
Mostly middle-ag people, but recently there have been a lot of young people. This is a certain layer of people who are interest in cultural heritage and love to travel. Those who have already stay in our house come back to relax and walk around usa data the area. But many go to the Polenovo Museum-Reserve, search for a place to stay on Yandex.Maps and find the estate bas on reviews.