These colors are The setup itself roughly similar. But surprisingly. The data was different. The blue button conversion was 57%. The green one – 24%. Which is 65% more.
Third test: red vs green
For this test. We changed the color rcs data of the site itself and the image next to the button. We chose bright red elements. The results show that the green button had an 11% higher conversion. The green button had 62%. And the red button had 61%. That is. Customers chose a button of a contrasting color.
Fourth test: green vs blue
We decided to test green and blue again. But with customers with on-premises implementations a bright red element. And green also won by 11% despite the fact that both colors are contrasting to red.
In summary. Green won in many tests. But this does not mean that the color is universal. Even if it is contrasting or bright. You need to start from the target audience of the offer.
Website button color
Also. You should always test different options. As changing the color of a button can increase conversion by up to 65%.
How to test what color a button on a website should be?
The most convenient and fastest b2b reviews way to make a test is to use the kepler leads widget. It works on the a/b testing principle and its setup takes no more than 10 minutes.
Create a template. Add text and desired colors.
Configure widget displays (how. On what devices and at what time).
Copy the widget and change the data for testing.
In the test menu. Select a/b test and remember all the fields that are necessary for testing.
With the help of simple 4 steps. You can find out what color the button on the site should be based on the preferences of the target audience and use simpler methods to increase the conversion of buttons in the leadback widget.
How does the “submit request” button work?
From this material you will learn:
What is the button for?
The advantage of the “leave a request” button
How does the button work?
Types of the “submit request” button