Your funnels would start by clarifying how many sessions are valid before seeing how they evolve through the conversion funnel. This will allow you to see that sometimes the problem is not reaching the product or adding to cart, but the quality of the visit itself.
In a web app with login, we might come
To the conclusion that we only want to report sessions with interaction and not sessions
Let’s say you run an app that requires a login to access the main content. In this case, you might choose to stop reporting total sessions and focus only on engag sessions. Since login already filters out less engag users, this approach will give you a facebook database more realistic view of how engag users interact with the app. By focusing only on engag sessions, you’ll be working with more meaningful data, allowing you to do deeper analysis and make better decisions.
It is true that this will make the clicks of
Your campaigns and the sessions (with interaction) not coincide at all, but it will help you focus on only the traffic that really matters, stopping how to build an e-commerce technology stack in 2024 considering as sessions those that have not even deign to stay 10 seconds on your site.
Conclusion: involves taking into account sessions with interaction
Sessions with engagement are a step forward in assessing the quality of web traffic. While they are not a guarantee of quality, they offer a clearer indication of user engagement than traditional sessions. Manipulating this metric is possible, but should be done carefully and only with well-found reasons. Get us to using them in your reports as soon as possible, as they have much more value than simple sessions. Give them a chance and don’t neglect them; by doing so, you will be improving the accuracy and relevance of your analysis, and ultimately usa data making more inform decisions for the success of your digital projects.