The second option is more profitable in terms of money. It has a higher income and the first money can be seen already in the first month of channel development, even if there are very few subscribers. By the way, running an author’s channel and sometimes advertising there, and even in a native presentation, as marketers in the tone of voice of the channel say, is also an excellent option, and also the most profitable. The exhaust from advertising can be directed to attracting subscribers, and therefore to further growth of the channel. In the first option, you need to create a network of channels and promote them all in order to receive adequate income.