Touchpoints for each part of the purchasing process and clarify the channels for each.For example, . If you learned about a product on social media, it is important to set the . Details of which social media site you got the information from and how you got . The information. In the case of instagram, the customer’s situation and the optimal measures will . Change depending on whether they learned about it from an ad on their timeline or . From a story after following the account.
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Organizing your touchpoints makes it easier to create the . Right strategy for each channel. Map visualization and templatingonce you have listed all the items, . Let’s make the map more understandable. You don’t need to focus on design, but it’s . Important that the content can be understood by people other than the creator. It is . Effective to use bullet points to organize the text so that it is concise.Also, when . Creating a map framework, it is useful to have a template ready so that it .
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Can be easily used for other measures. However, if the objectives, goals, and personas change, . The behavior, psychology, and touch points will also change, so it is important not to . Stick to the template but to be able to flexibly adjust it according to the . Situation at the time. Set kpis and measure resultsonce you have visualized the map, you . Can set kpis for each step. Kpis are indicators that allow you to understand the . Current situation based on the map, extract issues, and measure progress toward resolving them.
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By . Setting kpis for each step, you can more clearly evaluate your results.When setting kpis, it . Is important to choose indicators that can be measured numerically. For example, in the Awareness . Process, indicators include the number of impressions, which measures the increase in awareness due to . Advertising, and the brand recall rate, which shows the probability that customers recall your company’s . Brand or product. Regular review and updatesonce you create a map, it’s not the end .
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Of the story. The market environment and customer circumstances are constantly changing, and customer needs . And consumption behaviors are constantly changing. In order to respond to these changes, it is . Important to review the map regularly after creating it and update it as necessary.Regular updates . Will allow you to reflect the latest trends and new data, and will also strengthen . Your relationships with customers. Therefore, it is important to repeatedly verify the effectiveness of your . Maps and make it a habit to review and update them.
