SMEs are the engine of the SMEs and Banking business owner data Italian economy? generating around 70% of the added value and employing 80% of the workforce. However? access to modern and personalized banking services remains one of the main challenges for these companies? which require agile? digitalized financial solutions oriented to their specific needs.
While neobanks have focused on an advanced digital user experience?
traditional banks can still play a key role by leveraging their competitive advantage: local presence and a broader portfolio of services. To do so? however? a paradigm shift in banking offerings is essential? with a focus on customer experience and technological innovation.
“SMEs are no longer looking for standard sql on hadoop: faster. better banking services? but for personalized experiences contextualized to their specific needs?” explains Alessandro Fragapane ? Country Manager of Backbase in Italy . “Traditional banks must rethink the way they interact with businesses? adopting modern digital platforms that allow them to offer customized services? reduce the time to access credit and improve the customer experience.”
One of the most critical aspects for SMEs is credit management:
slow and fragmented processes represent an obstacle to growth. The adoption of end-to-end digital systems? based on composable architectures and microservices? can radically simplify these operations? ensuring a fast? smooth and frictionless path to access financing.
Innovation? however? must not stop at credit: banks can expand their offering to include cash management services? personalized consulting? and investment tools? creating a financial ecosystem truly geared toward supporting businesses.
Backbase is on a mission to redesign banking around the customer.
With its Engagement Banking Platform? it helps b2b reviews banks progressively modernize their customer journeys? accelerating digital transformation and offering more intuitive and personalized experiences.
The integration between technological innovation and human relationships represents the main road for a banking capable of truly responding to the needs of SMEs? transforming traditional banks into strategic partners for the growth of the Italian entrepreneurial fabric.