Influencer Marketing to Drive External Traffic
Influencer marketing — or advertising with bloggers — is a proven method of promotion that is still relevant today. At the same time, it is not the millionaires who are in trend, but small bloggers with an audience of 10,000 to 100,000 subscribers.
- Firstly, advertising with microbloggers is an opportunity to reduce the costs of influencer marketing, and in some cases it is possible to work on a barter basis.
- Secondly, such cooperation allows us to panama phone number list obtain different sections of the audience.
- Thirdly, microbloggers are trusted more: advertising that is presented as advice “for our own people” is always more effective.
Where to find an influencer
- Special services. With the advent of blogger lara collett search platforms, finding a suitable influencer is no problem. Such services publish statistics, and you can find an indication of the topic of a specific blog and the cost of services.
- Agencies. You can also find a blogger for cooperation by contacting a specialized agency: here you will always be matched with influencers suitable for your business. However, you will have to pay for the agency’s services.
- Independent search. If you are an active user of social networks, then you probably know several bloggers with a live audience. Thematic communities, as well as search by tags and queries, will also help.
Benefits of working with bloggers:
- audience loyalty;
- quick result;
- non-standard integration format.
Reviews: Why Both Buyers and Sellers Need Them
Buyers do not always trust the description in the product card: reviews of the item of interest are much more often the source of information . The personal experience of those who have already purchased the product helps to learn not only about the advantages, but also about the disadvantages.
Experience shows that buyers often ignore those fresh list items for which there are no reviews, so both the seller and the buyer are interested in their availability. In general, reviews help businesses solve several problems at once:
- increase sales;
- increase the level of trust in the seller and his products;
- learn about the shortcomings;
- find ideas for development.
How to motivate a buyer to write a review? Experienced sellers recommend giving the buyer more than he expects . For example, you can pack the product well or add a small gift to it. Such attention has a positive effect on the buyer’s impression of the product, and as a thank you, he is very likely to leave a good review.
