According to the Grande École du Numérique (GEN) observatory, of the 95,347 job offers in digital professions, almost a quarter concern the management and steering of digital projects, with 22,638 positions to be fill as of June 1, 2023. This family of professions even records the highest tension index on the market (1.17), ahead of professions in data, AI and IoT (1.14) and those in development, testing and Ops (0.95).
You can be a project manager for many types of
activity within the value chain of the digitalization of the economy, explains Vincent Montet, founder and director of the specializ MBA Digital Marketing & Business (MBADMB) at EFAP, and vice-president of ACSEL, the digital economy association.
Several areas of digital italy whatsapp number data technology are in fact affect:
communication and e-commerce: to manage projects on digital marketing and communication devices with a view to creating traffic or giving visibility to a brand.
project management: to set up the design and deployment of a website, a mobile application, or a “ digital object ” in general.
loyalty levers: to become a CRM project manager, a specialization that is increasingly sought after by recruiters.
With the transformation of the economy, having experience in project management in marketing and digital communication, you are able to deploy digital transformation projects for companies. For example: supporting a change in HR recruitment processes, optimizing in-store reception, customer relations, etc.
The job of project manager as it is practic in 2023
must inde take into account two major environments that are gradually transforming the way digital projects are design. On the one hand, it is about integrating the environmental impact of digital technology, which is becoming an increasingly important subject, with in particular notions of eco-design and measuring the impact of the digital they are there, perhaps even before object from the design and management phase of a site. And, on the other hand, to integrate the generative tools of artificial intelligence, which are increasingly present, and which will impact the job of project manager in the months and years to come.
There will be those who know how to work with AI and who will be able to increase cmo email list their production capacity, their deliverability and their spe of response, and the others who will remain on the side of the road, warns Vincent Montet.