Pinalli ? a historic Italian Pinalli Accelerates company in the self employed data beauty sector? strengthens its omnichannel strategy thanks to Cegid’s technological solutions. The partnership aims to optimize the management of points of sale and improve the customer shopping experience? consolidating Pinalli’s leadership in the beauty market.
A strategic alliance for digitalization
Founded in 1984 in Fiorenzuola d’Arda (PC)? Pinalli is today one of the main Italian platforms for the distribution of beauty and personal wellness products. With over 80 beauty stores? a consolidated presence in e-commerce and an assortment of over 350 high-end brands? the company continues to invest in innovation to ensure a smooth and personalized shopping experience.
To support this evolution? Pinalli has business analytics chosen the solutions of Cegid? a leading European provider of cloud-based business management software. The technologies adopted? including Y2 Cegid Retail and Store Performance (BI)? allow the company to effectively integrate physical and digital channels? improving the performance of its stores and offering customers a seamless purchasing journey.
The impact on customer experience
The adoption of Cegid solutions allows Pinalli to monitor and optimize sales KPIs? making retail management more flexible and responsive to consumer needs.
“The partnership with Cegid has been instrumental in our growth and in managing the complexity of our omnichannel business?” says Letizia Elefanti? IT Manager at Pinalli. “Thanks to Cegid? we can optimize operational efficiency and guarantee a personalized and integrated shopping experience for our customers? both online and in-store.”
For Cegid too? the agreement represents an important opportunity to accompany an Italian excellence in its digital transformation. Mario Davalli ? Country Manager Southern & Eastern Europe at Cegid? comments: “We are delighted to accompany Pinalli in its growth and digital transformation journey. Our solutions are designed to meet the challenges of modern retail? allowing Pinalli to improve operational efficiency and offer an innovative and unprecedented omnichannel shopping experience to its customers.”
The evolution of Pinalli: between physical retail and e-commerce
In recent years? Pinalli has accelerated b2b reviews its digital expansion? establishing itself as a point of reference in the beauty sector not only through physical stores? but also thanks to a high-performance e-commerce platform and an increasingly consolidated social presence. The entry of HIG Capital in 2023 with a majority stake has given further impetus to growth? strengthening the company’s positioning in the Italian and international panorama.
With this collaboration? Pinalli and Cegid strengthen their commitment to innovation? leading the Italian beauty sector towards new standards of digital excellence and customer experience.