People often dive in. Fortunately, christie’s account structure isn’t a complete tornado, but there is some room for cleaning up. She does have some well-them ad groups, which is great. For example, she has an ad group around ski wear, another focus on women’s ski jackets, etc. But most of her ad groups are under a single campaign. With the entire account more organiz and relevant, we’ll be able to really focus on different areas of her business and capture more qualifi traffic that is likely to convert.
Usually Best to Have a
It’s usually best to have a few campaigns per area, product placement, or any other theme that makes sense for your business goals. A good way to break down your campaigns and ad groups is to look at the structure of your website. Tip: having multiple campaigns isn’t right for all businesses because it will increase your budget across your entire account, so if you run a single product, if you have a smaller business with only two products and you have a limit budget, you might want to run a best-selling product campaign with a slightly higher budget and then run an alternate campaign with a smaller budget.
At the Website You’ll Clearly
Looking at the website, you’ll clearly see that we can break down her account in a few different ways. For example we could create different campaigns for the following products: men, women, teens, children and acce gambling data japan ssories and then create ad groups for the different products within each campaign. Since I feel like there will be a lot of overlap here I would recommend breaking down the campaigns by product: skiwear – rental jackets – rental baselayers – rental pants – rental accessories – rental and then setting up specific ad groups under each category.
Example the Campaign Jackets Rental
For example, the campaign jackets rental ad groups women’s jackets rental men’s jackets rental children’s jackets rental jackets in each ad group christie would want to have keywords that are very closely them to that ad gr analyzing website traffic with google oup. It is recommend to have no more than keyword per ad group and then two to three ads per ad group using that keyword in the ad text. You want your keyword ads and landing pages to all be highly relevant to each other because the searcher is more likely to express a genuine interest.
Example if You Search for
For example if you search for ren brazil data tal ski jackets but were direct to an ad about rental boots for kids would you click on it? Probably not because the product is not relevant to what you were specifically searching for. Also if the ad did show text about rental ski jackets but then you were direct to a landing page about rental boots I think you would quickly leave that page and return to.