To illustrate this let’s go back to our previous example. Bas on our target cpa and conversion rate we have determin that the maximum cpc can only be . The average cpc for auto insurance brokers in boston is often over . Your maximum cpc bid will probably get you < impression share which means you’ll be lucky to get clicks per day. So what’s the solution here? Bid to reach the first page no.
You Get Into the Top
Did you get into the top ? No. You might want to increase your impression share because you are currently losing potential impressions to ad ranking I.E. Your competitors. As shar at the ny conference if you see you are losing or due to bidding in the or languages then your bid may not be high enough to even participate in the auction you want to participate in. John makes a lot of sense.
Challenge to Marketers Then is
My challenge to mark gambling number data ters then is not whether you can pay to play the game but whether your offer is high enough to play the game increasing impression share will not increase conversion rate. So throwing lots of money at it to attract more sales will only result in you closing the door before you can be competitive. In this regression we see no correlation between conversion rate and impression share. Conversion rate vs.
Share Myth I Ne to
Impression share myth I ne to get into the top or I won’t be seen! Two things are important here. Firstly people click on ads below the rank. My average position client had , clicks last month. Secondly average position doesn’t mean an i recommend you try it out today and experiment ything. As search marketers we spend a lot of time analyzing crazy algorithms hello panda and penguin and constantly trying to reverse engineer ranking factors to try to improve our organic rankings.
When It Comes to Paid
However when it co brazil data mes to paid search there isn’t as much research although and again it is largely driven by the algorithmic quality score that determines ad position, cost per click and many other factors. By understanding how quality score works you can decipher what was previously known as. Remember we are talking about the search network here. The display network can be very powerful in its own right especially when leverag with enticing creative.