of your web pages people are landing on. This information can easily be taken by doing the following: AThe term “indexed” describes web pages that are stored in Google Search’s database, which allows them to be retrieved when a search query is punched in by a person using Google. There are also instances wherein Google crawled your web page, but decided to exclude it from its database. The report marks these pages as “Excluded”. google search console coverage section excluded pages list There will always be certain instances wherein an important web page that’s essential in your strategy is marked as Excluded. These are the pages that Google decided to be excluded from the list of pages that can be searched by users.
As an SEO professional, this provides you
with information for your next action. What should you optimize more? Should you add content to the page? Build better topical authority? Whatever the reason may be, this is a good signal for you to know what to change and improve for your website’s SEO. google search console coverage section error pages list The Index Coverage report also provides information for pages with SEO-related errors within them. Web pages marked with Error are more penalizing for SEO than a page marked as Excluded. Errors such as your website’s broken pages (404), pages that are set as no-index, and all other errors affecting Google’s capability in indexing your pages are listed here.
I highly recommend immediately
taking action when receiving this information and then looking for ways to prevent it from happening. Learn more about the common GSC errors and how to fix them by clicking here! Additionally, although the data found here are not directly considered “traffic”, they still play an important role in your website traffic data analysis. Web pages that Google Search Console identifies as having issues will not be indexed. Having non-indexed pages on your website will result in not being searched by users. Which will ultimately lead to less organic traffic coming into your website. Review Performance Section The last section that you should focus on is the Performance section of Google Search Console.
This section provides you with an overview
of how often users interact with your website on the Google engine results pages (SERPs). google search console performance section Impressions represent how many users are able to see your website within the search results pages, while Clicks provide how many click-throughs it received from those users. The main point of analyzing this data is to provide you with a basic idea of how well your website is performing in Google’s Search Results Pages. When compared to Google Analytics website traffic data, the information is almost proportional to each other. This is mainly because whenever a website receives a high number of impressions and clicks, this is also an indication of website traffic increase.
How To Do Search Traffic Analysis with
Google Analytics google analytics austria phone number library main dashboard Now that you’ve taken the necessary steps in optimizing your website based on Google Search Console, it’s time to further go into website traffic data analysis by understanding how it can affect performance and growth. This can be done by analyzing the user traffic data presented in Google Analytics. To start, the majority of the search traffic data that we need can be found in the Reports section of the tool. From there, proceed to navigate into Traffic Acquisition. google analytics traffic acquisition dashboard From there, proceed to navigate into Traffic Acquisition.
The first thing you’ll notice with the tool
is that traffic data is categorized into different types. Since our main focus for website traffic data analysis is SEO, we’ll only tackle Organic Search traffic for this article. The main indicator in understanding website growth using Google Analytics is how much organic search traffic is coming into the website. This will tell you the specific number of people going into your website coming from Google search results- very similar to Google Search Console’s method of acquiring data. The only difference is that.
you can actually check which dd filters to
the tabulated data by small files which directly relates to content interacting with the “+” icon, then clicking Landing Page to display what pages the users are clicking within Google Search results google analytics filter web traffic google analytics filter web traffic through landing page filter Then input “organic search” in the top left-most search bar of the data to allow the table to only display organic search traffic google analytics filter organic search traffic After having successfully accomplished these instructions, the data presented in the table should appear similar to this, google analytics filtered list of organic search traffic based on the landing page The data appearing within the table is now comprised of the list of web pages that are garnering organic search traffic.
Since the data is sorted from highest organic
traffic to lowest, website traffic brazil data data analysis suggests that these web pages are considered the most visible in Google search results. But what’s most important is that through this organized information, you can also acknowledge which of your web pages are the least visible within Google search results. Only by acknowledging these pages can you employ a strategy focused on improving the SEO of your weakest pages. Maybe consider doing . Learn about it here in our Content Gap Analysis guide! As SEO Professionals, it should always be recognized that SEO is holistic by nature.