How to prepare your marketing Sun, beach, children playing in the sand, a beer at the beach bar, a nap in the garden, walks in your favorite mountain spot, silence, nature, peace… Idyllic, right?
This is the (well, a bit idealized) image we all have of summer and vacations… but those of us who work in Marketing know that it’s not always like that.
September is just around the corner, and it’s one of the busiest months for businesses and organizations. The famous back-to-school season always brings with it new launches, promotions, campaigns, events, sales goals, and much more.
To prevent September madness from overseas data ruining your vacation, we’ve compiled five tips that might help.
Resources for your Marketing How to prepare your marketing Department
How to prepare your marketing Although “everything” comes to a standstill in Spain in July and August, we need to have hands and brains available in the summer. We’re seeing increasing activity during these months, which, as a rule, seemed to be quieter, and the summer period is increasingly ending earlier. Most companies are bringing forward their return to full activity to the last week of August, and “bosses” already want to see marketing proposals by then. Organize your team (or organize yourself if you’re alone) to have people ahead of the curve in July and August, so that the avalanche doesn’t hit in September.
Make the most of June and July
These are months when the volume of meetings decreases and the agenda starts to open up. Take advantage of these months to schedule visits germany business directory with your suppliers and clients. You’ll want to know what suppliers do, who they work with, what ideas they have… they’re a great indicator of the market. And you should know your clients’ expectations during and after the summer.
Talk to your sales department. They’re the ones on the ground or on the phone. Have you ever visited a client? Do you monitor your call center to see what the realities of sales are? Furthermore, in large organizations, it’s always a good idea to find allies who can make your job easier (a coffee with your IT manager, your controller, or the legal department will surely facilitate that approval you need in September).
Don’t go into “Countdown” mode
It’s difficult, I know. But all you’ll achieve is not business management system and digital transformation paying enough attention to what you’re working on, making it very difficult to properly plan all the work that awaits you when you return. Plus, you’ll unconsciously pass this on to your team.
Take advantage of your rest time
Vacations are essentially about unwinding and relaxing. But just as I can’t imagine Rafa Nadal spending the entire summer without playing a game or watching a little tennis, we shouldn’t miss the opportunity that a little more free time offers us. It’s the perfect time to catch up on things we’re lacking or to do some research on trends.
Think about next summer
Sounds strange, right? But write down everything you’re doing right and everything you’re doing wrong (where you’ve been caught off guard), and you’ll know… the path you’re on for 2024.
These five ideas, from the first year of management, will not only help you arrive in September much more prepared, but will also help you finally master the song of the summer. If you want to continue improving your marketing strategy, I recommend this post .