Content marketing targets people who typically ignore traditional advertising . It is the audience that does not respond to the first offers that come along that is the most solvent.
How Content Marketing Helps
There are two options for promoting a company through a blog: aaron flowe president, western division
Option 1: A potential client accidentally finds a blog while searching for an answer to their question ⇨ Subscribes ⇨ Begins to trust the company ⇨ Orders a service or buys a product.
Alina decided to start trading on a fresh list popular marketplace, found a product, but the organizational aspects scared her. To figure out where to start, Alina started looking for information on the Internet. Almost immediately, she came across an article about opening a business for trading on marketplaces. The author spoke clearly about all the nuances and about the service developed specifically for sellers: in one subscription, you can get remote accounting services and sales analytics. Alina subscribed to the company’s blog, studied other materials and ordered the service.
The peculiarity of content marketing is its ability to build long-term trusting relationships with clients. A community is formed around the company, which is really interested in both new content and services.
Company blog on “Klerk”: new clients and increased sales
A corporate blog on Klerk — the largest specialized media for accountants, financiers, lawyers, tax consultants and entrepreneurs — is an opportunity to attract an interested audience. Subscribers can subsequently become clients of your company.
The blog on “Clerk” today is:
- Publishing expert content. You can post your content in the corporate blog or order the preparation of materials from us.
- Lead generation forms under your posts. To collect requests from your blog, you can add a lead generation form under any post: we will help you create a text taking into account the specifics of your audience. Requests are sent to your CRM system.
