The new rules on advertising placement came into force on September 1, 2022. But after that there was a transition period, so each company needs to label its advertising from November 1, 2022. This is especially. From what date since large sites are the first to be checked.
However, until September 1, 2023, there were no kuwait phone number list penalties for not labeling, and therefore few companies labeled their online advertising.
Why was this invented?
Thanks to the Internet advertising registry, all information about Internet advertising will be stored in a single system for 5 years. In other words, This data will be openly available to participants in the advertising market: the tax service, Roskomnadzor, and the FAS. Now the authorities can track how much of the budget is spent on advertising.
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Thanks to the presence of a single Advertising Register, it is possible to track illegal advertising placement. Tax authorities can also control the timely payment of taxes. Even before the publication of advertising content, the FAS can ban advertising if it encourages unequal actions, such as violence.
What to do to comply with the law on advertising labeling From what date
In order to comply with the law on online advertising labeling, any advertising creative must be registered and properly formatted. It is mandatory to send reports on statistics and advertising income.
How to register and correctly format advertising creative
It seems that we have managed to figure out what advertising creative is and each post on the Internet with a call to purchase or order a service must be marked. In other words, But for many businessmen and entrepreneurs it still remains a mystery: how to correctly design advertising creative. This can be done online, registration on the services is simple and understandable to all people.
An advertisement can be considered correctly designed if the recording contains the following marks:
the inscription “Advertisement”; powder data
advertiser details;
meaning ERID.
What is an ERID and where can I get one?
If everything is clear with the first and second points, then the third point raises many questions. Below we will figure it out and tell you what this identifier means and how to get it.
What is an ERID and where can I get one?
ER ID is an identifier that we have already written about a few lines above. This is an alphanumeric value that the advertising data operator assigns to each advertising caption before the advertisement is published. Even if your advertisement is published on different platforms, each of them requires its own unique token.
