Juliana Monacchi
Juliana Monacchi
Content Manager at FromDoppler. He loves reading, travelling, and going to the theatre. He dreams of learning to play the drums.
Wrote 43 posts
47
recommendations
Increase your sales with Doppler
Did you know that with Email Marketing you can reach more customers, integrate your messages with social networks and measure their impact in minutes?
Try it for free
Become a guest author
Do you want to be part of the group of authors who write for the email data Doppler blog? Don’t wait any longer! Send us your article.
Join now
Emotional Marketing: Keys to your strategy
Emotional Marketing has become a crucial differentiation strategy . Élia Guardiola revealed the best tips to succeed with this technique at Doppler Academy .
Today we know that experiences and emotions often sell more than the product or service itself. Emotional Marketing is essential to generate a value that is difficult for the competition to achieve and to be able to retain customers and consumers in the long term.
In a new edition of Doppler Academy
Élia Guardiola, founder of Serendipia and specialist in Sensory and Experiential ws data Marketing, was in charge of revealing the keys to creating a unique relationship with the target audience , to the point of making them fall in love and turning them into brand prescribers.
If for some reason you have missed this fabulous Webinar or you wa content is king and links are queen nt to review the most important concepts, here is access to our Doppler Academy !
6 key axes for creating an Emotional Marketing strategy
If you want to succeed with this technique that has already been incorporated by the most powerful brands in the world, it is important that you have the following guidelines clear so that your results are the best . Pay attention!
1- What is Emotional Marketing?
Élia explained the concept clearly and simply:
“It is the discipline that a brand uses within a strategy, in order to achieve an emotional bond with its clients, or future clients, so that they feel the brand as something of their own and need to be part of it.”
Thus, the objective of this strategy is for consumers and clients to become prescribers , transforming themselves into the most powerful free commercials. To achieve this, it is necessary for the brand to be loved.
Email Automation is the ideal feature when it comes to connecting with your audience and converting Subscribers into customers and then customers into prescribers. You can automatically send an email on their birthday congratulating them or offering them a gift for their anniversary as a customer of your brand.
Would you like to try this feature? Create your free account on Doppler and make the most of this foolproof loyalty and conversion tool!