Email content curation: what it is and how to use it in your strategy

Consumers are increasingly interested in the Email content  content that brands and companies share. Therefore, if they feel that it is not valuable and does not provide them with what they are looking for, they simply ignore it. This is precisely what you have to avoid, because the idea is to capture their attention and retain them.

For this reason, it is essential that you know everything related to email content curation and how to apply it in your strategy. This way, you will be able to reach your subscribers with quality information that interests them through the use of email.

Collect relevant content and distribute it with email content curation strategiesEmail content        curation is the process of filtering, grouping and selecting information . This comes from different sources, so it is essential to go through a process to extract what your audience might find interesting.This strategy, which consists of analysis, tracking and collection, allows you to find information on a specific topic, sector or field. This is how you can detect relevant and interesting content for your users, saving them the trouble of having to search for it elsewhere.

There are two ways to do content curation via email. The first is by using your email as a source of information. This means receiving emails to find content to share. Or you can send a curated newsletter that serves as a distribution channel for third-party content.

Either of the two alternatives are compatible, but you must have a good organization and the support of some tools.

Content curation ensures the relevance of content

Knowing the advantages you can get from email content curation will encourage you to apply this process in your email marketing strategy. So pay close attention to the following benefits that you will see below:

• You detect information of interest in a given area, as well as its preparation and dissemination through social networks, emails, blogs, among others.
• You can carry out synthesis and summary work.
• You filter the information that suits the needs of your target audience.
• You group the content in one place, thus facilitating access to the information.
• You share the content so that it reaches the maximum possible audience.
• You get greater visibility for your brand or company in search results.
• It gives you the possibility to always be up to date with the latest news .
• You reinforce keyword strategies.
• It is an excellent strategy to increase america cell phone number list your online communities.
• Generate greater engagement and web traffic.

How to use email content curation in your strategy

Now it’s time for you to learn some of the techniques you email marketing strategy for home sales businesses can implement to use email content curation in your strategy.

Therefore, you should know the sources of bulk data information that you can use through email to achieve this process, so take note:

1.- Search engine alerts by email

These are alerts that search engines send to your email. This happens when they add content to their index that matches the search term for which you created the alert.

This way, you won’t need to constantly go to Google to search for something to see if you find new results. To do this, you must determine your search term, which can be your name, your brand name, a keyword related to your sector, among others.

Once you do this you can rely on the following search engine alert tools:

• Google Alerts : You need to create this type of alert to stay up to date on this popular search engine . It also works for social networks.
• TalkWalker : This is an excellent analysis and monitoring platform that is also very useful for social networks.

2.- Social media monitoring by email

Social networks play a very important. Role today and their goal is to keep you on their pages viewing content and advertisements.

However, this can lead to information overload, and that is when you should use tools that filter and select the most relevant information according to your criteria.

But first you need to fine-tune your search parameters, although they usually make a good selection. Below you will  :