Things to consider when . Creating a customer journey mapthings to consider when creating a customer journey mapwhen creating a . Customer journey map, keep the following points in mind: make your personas as detailed as . Possibleidentify all possible touch pointsalways think from the persona’s perspectiverequires time and resources to createmay . Not be able to respond to customer diversitythere is a risk of losing sight of . The bigger picture due to excessive fragmentationresults are hard to see immediately we will explain .
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Each one in detail. Point to note : set the persona as precisely as possibledefining . Personas is arguably the most important step in creating a customer journey map.If the persona . Is not set up correctly in the first place, there is no point in considering . Customer behavior and psychology , so do not neglect setting the persona. If that doesn’t . Work, we recommend thinking about your persona based on the following points: nameattributes (age, gender, . Address, family structure, etc.
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)work (job type, place of work, income, etc.)lifestyle (hobbies, interests, how you . Spend your days off, recent purchasing history, etc.)values, personality, and thinking (money sense, methods of . Gathering information, etc.)concerns taking into account these small details will help your personas more accurately . Represent your real customers, allowing you to create a more accurate customer journey map. Point . : identify all possible touch pointswhen identifying touchpoints, it’s important to consider every channel possible . . A common mistake is to only list things that are part of your company’s .
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Marketing strategy, such as Social media and Internet advertising.However, from a persona perspective, other touchpoints . That could come up include Word of mouth from a friend or Happening to pass . By the store. in addition, recent customer behavior is not a straight line from Awareness . → … → purchase, but rather tends to involve customers interacting with companies and products . By going back and forth between various steps.Taking this into consideration, companies should carefully consider .
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Whether there are any other touchpoints beyond those they are aware of. Point : always . Think from the persona’s perspectivewhen creating a customer journey map, it’s important to always think . From the perspective of your personas.See it through your personas’ eyes, understand their behaviors and . Emotions at each stage and touchpoint, and discover the challenges and needs they face. Even . If a company thinks from a corporate perspective that This is how we want our . Customers to behave, customers will not behave in that way.
