It is becoming increasingly essential, almost What is Convergent obligatory one might say, that websites are optimized for mobile browsing. Otherwise, the user experience through their mobile devices can be compromised, since the site is not adapted.
Mobile First design has to become an essential requirement in all areas of the web. But with Convergent Marketing you can work with a more complete strategy that helps you in the different aspects that are currently key.
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Learn more about the world of Convergent Marketing
Talking about Convergent Marketing means talking about an end-to-end system of intelligent digital marketing. It unites the potential of Social Networks, Mobile Marketing and process automation through Artificial Intelligence (AI).
This way, you can successfully complete the entire process, starting with the analysis of the buyer persona, all the way to converting customers into brand ambassadors. This is ideal for structuring your project from start to finish.
In short, the words marketing convergence appear when a company or brand brings together marketing, IT and design. The aim is to present an integrated, clear and coherent message on the different channels where you are going to show it.
This shows that Mobile, Social Media and america cell phone number list Artificial Intelligence are closely related. They connect and communicate with each other by joining together in a continuous flow of data and information. These three worlds are useful tools for sellers thanks to the interconnection between each one.
Benefits of Convergent Marketing
One of the greatest benefits of Convergent Marketing is what’s the great upgrade and how could it affect your company? the integration of social media, mobile and AI. But this union, in turn, generates a series of positive aspects that you can take advantage of. The most notable advantages are the following:
1.- Obtaining data
The first thing to note is that, thanks to marketing convergence, valuable information can be obtained. Tools associated with artificial intelligence can hong kong lists help you in this process, which allow you to collect and analyze digital data.
With this information, you can track consumer behavior variables at different stages of the sales funnel , allowing you to make more accurate predictions and create new customer behavior models for different market niches.
This data also gives you the opportunity to demonstrate which strategy is achieving a good ROI. Working with solid numbers makes it easier to understand what is working and what needs to be improved.
2.- Union of traditional Marketing and Big Data
Digital marketing has certainly gained a lot of relevance, but this doesn’t mean that traditional marketing is dead. Not only does it still exist, but many companies continue to incorporate it into their strategies. The idea is that you can reinterpret it and orient it towards the world of Big Data.
Big Data is where traditional and online marketing converge. In this case, the medium is not important: what really matters is that you can collect the data necessary to measure the effectiveness of the message.
This leads to the simple conclusion that convergence transforms traditional marketing into another means of collecting data. So there is no need to leave it out of your strategy if you have the budget for this type of campaign.
However, you have to be aware that achieving a balance between traditional and digital marketing is a great challenge. But this does not mean that it is impossible. In fact, companies have benefited from this, as there have been interesting changes in consumer purchasing patterns motivated by new technologies. The process of acquiring a product or service has changed radically.
3.- Customer empowerment
You have to take into account that you are dealing with consumers who have changed in recent years. Perhaps previously, customers only had the objective of buying a product or service and that was it. But today they want much more, to be part of the experience through the interaction that especially arises on social networks.
Marketing convergence allows customers to interact with a brand in different ways and through various channels. This may be because this marketing focuses on the consumer and demonstrates this by giving them a voice. It gives them the opportunity to give their opinion on what companies offer.
This, of course, is a huge benefit for brands, because they have more engaged and loyal customers. Plus, they have more training, which will help you improve brand recognition by making your company known. In short, they will be your brand ambassadors.
4.- Improve customer service
When working with Convergent Marketing, it is implicit that the different departments of the company present a unified message. This means that it is essential that the areas interact, share information and work with the same policies.
It’s about bringing everyone in the company together through an integrated approach that includes phone calls, emails, and SMS messages. Don’t forget about posts, social media comments, and instant messaging. If you have all organizational messages incorporated into one interface, you can achieve this goal.
How does this affect customer service? With a unified message, consumers perceive a consistent brand voice and identity . And this translates into efficient customer service, which will produce greater trust and integrity between the consumer and the company.
5.- Social networks as a tool
There is no doubt that social media plays a fundamental role in digital marketing today. This is because they are one of the most effective tools due to their wide reach. They also allow for better interaction between the brand and customers.
It is also worth noting that it is very easy and inexpensive to promote your products or services through these digital platforms. In addition, they offer the possibility of generating user-generated content (UGC), making users feel part of the company.
Through social media you can have a better interaction with customers. But you must be aware that not all messages or comments you receive will be positive and that you must always respond in a professional manner. In any case, a timely response speaks well of the brand.
6.- Faster loading and information
This is an example of how a defect can become a virtue. The fast-paced life of today’s consumers makes them increasingly impatient. This has forced everyone who has a website to frequently optimize the loading speed.
Users don’t wait more than 3 seconds. If the page doesn’t load in that minimum time, they simply abandon it . Even Google penalizes websites that don’t load fast enough. This has created a positive side effect, which has led to improved speed for many websites.
But not only digital marketing is involved, but also traditional marketing. Even the information that is intended to be transmitted through traditional channels has also been forced to reduce its time. For this reason, it is common to see commercial spaces that do not exceed 3 minutes .
People want fast and accurate content. This makes it essential to select the right message to send. You can’t waste a second, as the first 5 are crucial to capturing the user’s attention. If you don’t achieve this, there is a high chance that they will not continue to view or read your content.