The year 2024 has begun with a host of new developments in online advertising, which is undergoing very significant changes , with a direct impact on both advertisers and the user experience. On the one hand, the implementation of artificial intelligence in a large part of the processes is an essential part of this transformation. Along with it, the regulatory requirements link to the security and privacy of users, and which have their maximum expression in cookieless , are also at the heart of all these developments.
In this context the
Digital Markets Act comes into force on March 6, 2024. This regulation was propos by the European Union and, among other things, requires companies to establish new consent criteria so that websites can continue collecting user data . This ne gives rise to Google Consent mode V2. Let’s see what it is about.
What is consent mode v2 and what changes does it entail?
Consent mode V2 is an update to the previous version, launch in 2020, in order to adapt to new regulations and the growing demands of users regarding security and privacy. It india telegram data is a function that allows Google to manage users’ consent for the sending of advertising. From now on, your data will only be shar when there is an acceptance by some of them.
Companies that
want to promote their products through platforms like Google Ads will have to implement Consent Mode V2 to access the data that allows them to profile users tell your customers that from now on they and measure impacts . This will be applicable to any country in the Kingdom. If they do not do so, Google will not have proof that users have given t bw lists heir consent to the use of data and the receipt of advertising, which will result in significant deficiencies in the impact and measurement of ads.