PAC 2000A Conad ? leader Conad chinese overseas europe data experiments in large-scale distribution in Central and Southern Italy? has started experimenting with Virgì ? a pilot project created in partnership with Shopic ? an innovative company in retail technologies? and Gab Tamagnini? a specialist in technological solutions for retail trade.
Virgì introduces a new way of shopping Conad experiments through artificial intelligence: a clip-on device developed by Shopic transforms the classic supermarket cart into a real digital assistant . Equipped with visual recognition technology? Virgì automatically identifies each product inserted? speeding up the purchasing process and personalizing the interaction with the customer? who receives targeted suggestions and promotions in real time.
This innovative solution also allows you to avoid queues at the checkout?
making payment smoother and faster? for diverse integration data delivery style an experience that combines the best of digital and physical shopping (“phygital”).
The collaboration between Shopic and Gab Tamagnini has allowed to rapidly implement an advanced technological solution? significantly improving operational efficiency and customer satisfaction without the need for complex interventions on the existing structure.
The Virgì project will be initially tested in some selected points of sale of the PAC 2000A
Conad network? which Conad b2c fax experiments currently has over 1?525 points of sale and a turnover of approximately 7.19 billion euros. At the end of the pilot phase? the official name and logo of the system will be revealed.
Virgì represents the first step in a broader strategic path of Conad? aimed at integrating increasingly advanced technologies to respond to customer needs? further raising the standards of customer experience in the Italian retail sector.