The role of the community manager is to manage and animate the online presence of a company, a brand or more generally an organization (association, town hall, ministry, etc.) on social networks (Facebook, X (Twitter), LinkedIn, Instagram, for example) and other social media platforms (such as YouTube). He can work for the advertiser (for a company, a brand) or in an agency. In both cases, his missions are the same, but it is the way of carrying them out that differs.
In an agency the community manager is
often called upon to manage several clients from different sectors of activity. He must therefore be able to quickly adapt to different tones of voice (the way in which the company communicates, its online personality in a way) and iraq whatsapp number data understand the specificities of each client. He works in collaboration with the account management team to implement effective social media strategies for clients.
Conversely, for the advertiser, the community manager is more immersed in the culture of the company and the brand, its objectives and its identity. Another advantage: he is in direct contact with the various internal teams (marketing, communication, customer service, etc.), which allows him to easily obtain the information necessary for creating content and interacting with the community. Proximity to internal decision-makers often makes it possible to simplify the implementation of projects.
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Can you describe the main missions of the community manager?
The main missions of the community manager are generally divided into 4 areas:
social media management: profile creation, content publication, interactions with network members,
content creation: designing text, images, videos, and planning their publication via an editorial calendar,
monitoring and management of e-reputation: mentions of the company to monitor on social networks, and respond to them when necessary,
Data analysis : evaluating the effectiveness of the strategies implemented, such as the number of brand mentions, traffic generated, and of course sales, to adjust actions accordingly.
What does the daily in addition to the feature of displaying life of a CM look like? Do you have specific examples of tasks that he performs?
In the morning, the community manager checks notifications received via different social media platforms, as well as emails related to the cmo email list community. He plans posts for the day using social media management tools . He creates content, writes captions, selects images and uses relevant hashtags for his posts.