BWH Hotels Italia ? a leading hotel group with BWH Hotels Italia chinese overseas australia data 170 properties throughout the country and in Malta? has chosen to undertake an important digital evolution path by implementing a new Salesforce Customer 360 platform to optimize the management of its properties and improve the guest experience.
The hotel group has launched this strategic project with the aim of strengthening the dialogue and management of its hotelier network . The choice of a cutting-edge platform? designed to optimize data sharing? will allow for smoother and more effective management of hotel activities? enhancing internal relationships and ensuring greater operational efficiency.
The digital transformation undertaken by BWH
? supported by Salesforce? will allow BWH Hotels Italia italy insurance forum 2025: a look at the future of the insurance industry hoteliers to make the most of the data at their disposal? simplifying internal organization and reducing repetitive tasks to a minimum. This will allow them to focus on strategic activities with high added value? with the aim of better performance and increasingly personalized and targeted services? guaranteeing BWH Hotels Italia’s end customers even more satisfying stay experiences.
To achieve this vision? BWH chose to implement Customer 360 because it includes complete solutions for sales? marketing and data management. The advanced tools will allow for the development of intuitive and easily customizable dashboards? essential for performing in-depth analysis and improving strategic business management? further consolidating BWH Hotels’ position as a leader in the sector.
“We are excited about the partnership activated with Salesforce and the choice of an advanced AI CRM
? which is an integration of the best and most recent AI? Marketing Automation and Data Management applications” ? commented Sara Digiesi ? CEO of BWH Hotels Italia & Malta . “With this strategic step? our plan for effective and operable b2c fax aggregation of information and data? interaction between company functions for process management and improved dialogue with the network takes shape. The new network navigation tool developed and customized for our reality in a timely manner? will enhance our service with a strategic transition? before an operational one? with a great impact on the business” .
“We are thrilled to support BWH Hotels Italia in this important renewal process ?” said Mirko Spinelli ? Regional Vice President of Salesforce Italia . “This project marks a fundamental step for innovation in the Hospitality sector in Italy? demonstrating how the strategic use of data can revolutionize the way in which hotel groups operate and respond to customer needs. Looking to the future? we believe that new technologies based on artificial intelligence? in particular artificial agents like Agentforce? will play a key role in transforming business operations? making them increasingly faster? more flexible and oriented towards offering customized experiences . ”