People often dive in. Fortunately, christie’s account structure isn’t a complete tornado, but there is some room for cleaning up.

Start by asking yourself questions like what is the offer? Is it something they really want? What are your customers

It’s not some completely mysterious, automat magical realm where advertisers plod along at the mercy of the benevolent google god.

I did not see any strong direct relationship between and average position. The squar square indicates that there is no

Conversely your cost per conversion will go up for every point below average your quality score. It’s worth pointing out

Usually you get a mix. I analyz hundrs of accounts to see what a typical quality score distribution looks like

But that’s a story for another day. In today’s post I will quantify the impact quality score has on cpc

To illustrate this let’s go back to our previous example. Bas on our target cpa and conversion rate we have

This is crucial for landing pages because you want your prospects to actually do something, whether it’s downloading a white