Usability is the convenience of a website for the user. Good usability is when navigation is simple and intuitive. In this case, the user will easily and quickly find the sections and products he needs.
Remember how you feel when you can’t find obvious buttons or important information on a website? Do you want to close the page and go to a more convenient ghana phone number list resource? To prevent this from happening and to allow the user to place an order on your website, provide them with all the information they need, simplify interaction with the website’s functionality, pay attention to the content, design a block with reviews, publish photos of real work. This is good usability.
Increased conversion
The simpler and clearer the interface, the higher the probability of a sale.
Reduced technical support costs. Users will not need the help of consultants if they can easily find the information they need, use a convenient search, irbmeaho mhriaobe or turn to an online assistant.
Improvement of behavioral factors. Reduces the bounce rate, which increases conversion and contributes to better promotion of the online store website in search engines.
Increase in the average check. If you offer the user powder data related products in a convenient format, the likelihood of additional purchases will increase. And if you do a good job at all stages, the buyer will return to you again and again.
Increased visitor loyalty. A convenient and visually pleasing website inspires trust on a subconscious level. Add to this a positive experience of interaction and feedback from satisfied customers and you will get customers – ambassadors of your brand.
Working with the catalog and Benefits of good
One of the most important components of any online store is the catalog. It should be logical and well-thought-out. The structure will depend on the subject, the breadth of the assortment, the requirements of search engines and the characteristics of the target audience. If the site offers only 100 products, there is no point in distributing them into 10 categories and 30 subcategories.
If the online store’s assortment includes a large number of products from different categories, the catalog should contain many sections. For example, on a home appliances website, the computers and peripherals section has a large number of subcategories. Thanks to this, the user will quickly find the desired section, regardless of what product he is interested in, be it a laptop case or a webcam.
Features of online store promotion
If you have many products from one category, it is not practical to divide them into many sections. In this case, you can find a characteristic that will distinguish the products and use it to divide them into groups. This could be the area of use of the product, size, color or other feature.
Be sure to add information about payment and delivery, bonus program, order statuses, credits and other options that the online store offers. They should be in a separate group in the site header and in the product card so that the user does not have to leave the product page – this will delay the moment of placing an order.
Features of online store promotion Benefits of good
The main page must have a search bar. This will help both those users who are looking for something specific and know the name/model, and those who do not know in which category to look for the desired item, to find the product. It is desirable that the search bar has an auto-complete function that offers options for already entered words or symbols.
