The penetration of e-commerce in consumer habits has experienc growth in recent years that has exce all expectations. The latest Ecommerce Study by IAB Spain highlights that 76% of people who browse the Internet in Spain use online commerce as their main purchasing channel . No one is surpris that any marketing strategy puts all its efforts into attracting, impacting and retaining all potential buyers of your business.
However, in order to achieve this goal, we must first ensure that the product or service we sell reaches the eyes and interests the right people. To do this, it is essential to understand the types of audiences in digital marketing and, above all, how we can take advantage of them by taking into account their nes .
What types of audiences exist
There is no single classification of audience types in digital marketing . We can link it to a multitude of aspects: from segmentation by age or by country to more specific ones relat, for example, to the impact of advertising campaigns, the way the user reaches the website or their interaction with its content. We focus on the last three.
Types of audiences bas on their relationship with campaigns
Salesperson : People with the ability to become customers and acquire the product and whose attention is sought to be captur.
Potential : They ne more information to buy the pr germany telegram data oduct, but they are already interest in it.
Primary . Users or consumers of the advertis product. The previous strategy is aim at capturing their interest in new products through an emotional connection.
Real : Those people who
Fnteract, see or listen to advertising through different you can access data and other digital channels. It is important to use segmentation strategies to reach them.
Useful . they receive valuable and are intereste bw lists d in learning more.
Types of audience bas on how they access content
Advertising . They have done so through online campaigns that are launch.
SEO .