The Artificial Intelligence the sentences Artificial Intelligence Artificial Intelligence and and point of reference . In Italy for understanding the special database evolution Artificial Intelligence . Of strategies and technologies related to Customer Relationships will officially kick off on June
Aim of contributing to the dissemination of insights .Trends and best practices on Customer Experience and the digital transformation of customer relations.
Artificial Intelligence and CRM? evolution or revolution?
The inaugural webinar (2:30–3:45 p.m.) will be a momen of concrete reflection on how Artificial Intelligence is redefining artificial intelligence and crm: revolution customer-driven processes. In just a few months . AI solutions such as chatbots recommendation engines. predictive analytics and conversational agents have been integrated into CRM systems. Promising greater efficiency. personalization and speed in customer interactions.
But are we really facing a revolution in the way companies manage relationships
What impacts are emerging at an organizational? technological and cultural level?
The webinar will try to answer these questions? thanks to the interventions of experts and the stories of companies that are already experimenting with the integration of AI in their processes:
- Elisa Fontana – Founder CRM Observatory & Senior CRM Consultant? Engineering
- Enrico Murru – Innovation Leader & Senior Tech Manager? Engineering
- Flavia Lenzi? Head of Marketing & Customer Service? Engie
- Matteo Bigatti? AI Program Manager? Atlantic Technologies
A useful opportunity for those who work in marketing? sales? customer service? IT or digital transformation and want to orient themselves in a rapidly evolving landscape.
CRM Observatory’s 2025 survey is underway
At the end of the webinar? the new Observatory survey will be opened . This year’s focus will be the canada data impact of AI on CRM processes and how companies are addressing this revolution: which tools? strategies and obstacles to overcome.
The results will be presented in the fall and will help update the picture of the Italian market. Among the more than 50 speakers expected? the names of top managers from Aon? Bene Assicurazioni? UniSalute? ITAS? Blue Assistance? ANIA? Global Assistance? Howden? Verspieren? Ardonagh and Wide Group stand out? ready to discuss macroeconomic scenarios? the impact of the US elections and the future of the insurance ecosystem in the next five years. Great attention will be paid to the use of AI to enhance cyber insurance? innovate the