Hong Kong is an internationally renown shopping paradise, and the retail industry is one of the main driving forces of the local economy. by the Census and Statistics Department, total retail sales prices fell by 30.2% in the first eight months of 2020 compar with the same period in 2019. Social distancing measures and a sharp drop in tourist numbers have put the retail industry in the most severe winter in history.
As the pandemic continues, the government’s
relief measures are useful but clearly insufficient. The retail industry must take the initiative to turn the tide, and the recent large-scale rewards programs of yuu and The Point are good examples.
Yuu, the largest rewards program in Hong Kong, brings together more than a dozen brands under the Dairy Farm Group on a single digital platform, including the well-known brands Wellcome, Mannings, 7-11, IKEA, KFC, Pizza Hut and Market Place. Members can earn points at more than 2,000 stores and restaurants, and manage their points and r eem rewards through the yuu app.
The Point launch by Sun Hung Kai
Properties is the largest shopping mall rewards program in Hong Kong, covering 20 Sun Hung Kai malls, and members can earn points in more than 2,600 stores. In addition to recruiting new members, The Point has also attract old members of Sun Hung Kai malls to return, and the current number of members has exce 900,000. Since its launch, The Point has not only increas the average spending of members and the amount of cross-mall spending, but also help merchants to effectively understand customer opinions and ne s.
Making good use of consumer data is the key to a bc data thailand successful rewards program. Advanc analytical technology can transform data into commercially valuable data, such as customer preferences and consumption patterns. Merchants can use this to develop effective marketing strategies, launch new products or conduct remarketing to interest audiences.
YouFind’s Digital Footprint Intelligence
system is similar to the principle of the rewards when users search for relevant program. The DFI system can effectively organize the data of website visitors and track their online activities to help you understand their shopping habits and preferences. Whether qatar data it is an existing or potential customer, DFI can help you discover the business opportunities hidden behind the digital footprint.