User acquisition can bring you many single purchases, but user retention strategies can increase the number of purchases of a single customer and increase their lifetime value. At this stage you should start to study how to increase the repurchase rate.
Very Well-known
At this stage, your store can be said to have reach a very stable stage, and and a lot of automat marketing. At this stage, you will rely heavily on user retention strategies. It is relatively easier to convince an old member to shop with you than to convince a new customer. In the figure below, the two stores can each bring in 100 new customers with an average spending of 10 yuan per month.
The difference is that the gray
Line represents a 5% retention rate, while the r line represents a 10% retention rate. The gap between the two widens as the time axis lengthens. in the life cycle, your product positioning is also a factor that affects the strategy. Product positioning band database According to the unit price of your products and the customer’s purchase cycle.
You can find different product characteristics
For example, the situation of selling high-pric furniture will be very different from that of selling tea and coffee. When your products have high unit prices and relatively short purchase cycles, they will have the highest lifetime value. This type of product google soft article promotion requires a lot of attention to building an effective customer retention strategy. Generally speaking, the closer your products are to the right, the more important your customer retention strategy is.
However, don’t let this stop
You from continuing to acquire new customers. Methods worth trying Now you should have some ideas about e-commerce marketing strategies, including customer acquisition and customer retention. Let’s look at how to apply them to your store. Customer acquisition strategy Baidu promotion (also known as SEM, search engine marketing) Baidu promotion is usa data one of the most commonly us user acquisition tools. Baidu promotion targets active nes. A person will use a search engine to find a problem and is looking for a solution.