Key Takeaway For years, my team and I have used Screaming Frog SEO spider to crawl and analyze to improve our clientele’s search rankings. To me, this is one of the most necessary SEO tools out there. Even more so now because of its crawl comparison feature update. Dabbling in the tool’s crawl comparison feature is just one of its many little-known features that I have recently immersed myself in. If you have a licensed version of the tool, with how you can consolidate it in your general website health checks and website audits.Content is a cornerstone of SEO.
First of all, you must ensure you’re providing
valuable content to get visible on the search engine results page (SERP). And sometimes, it can be challenging to measure the page quality since there aren’t many parameters that differentiate good content from bad. But text quality isn’t the only thing that defines page quality in SERP ranking. In fact, Google considers numerous characteristics that may impact it: user experience, content accessibility, technical optimization, and more. To improve those parameters, you first need to measure them – this is where SEO tools come into play. With SE Ranking’s On-Page SEO tool, you can check your page’s content, SEO data, and UX metrics and get a page quality score based on those elements in a single run.
On top of that, you can compare your page
with other SERP competitors using AI-based niche insights to see how to improve your page. In addition, to manage the implementation of page changes, you can use automatically generated tasks from detected issues or create custom tasks. I previously shared my experience with the older version of SE Ranking’s on-page checker and the tool had an impressive revamp since then. Keep reading to learn how you can use the latest version. Get Started with the New On-Page SEO Checker Using the On-Page SEO Checker is an easy and intuitive process, so instead of lengthy instructions, let’s briefly overview the steps of how to use it.
Create a New Audit SE Ranking On Page SEO
Checker – Create A New Audit Navigate to the On-Page SEO checker in SE Ranking’s navigation bar and press the “New Audit” button. Note: you can access previous checks here, so you don’t need to re-run the audit whenever you want to see the analysis. SE Ranking On Page SEO Checker – Project Dashboard Also, you can update an existing audit with just a single click. The best time to do this is when you publish changes to the page and want to see their impact on the page score. Another interesting thing about this feature is that you can run an audit for any page and not only URLs that belong to your projects’ domains.
If you like to explore, you can use this to
audit a competitor’s page, so you’ll bahrain phone number library get insights that would be hard to catch differently. Set Up Search Settings SE Ranking On Page SEO Checker – Search Set Up To set up your audit, do the following: Specify the URL you want to check Set up the search settings: Select a search engine – Google or Google mobile Select the target country of the SE If you’re doing local SEO, you can specify the city, state, region, or ZIP code of the preferred location. Specify the depth of analysis – how many SERP URLs should be used for the report.
The best practice is to keep the top-10
because, in most cases, there is no sense in analyzing pages that don’t perform as well as the first page. Specify the primary keyword. In most cases, it is the search term with the highest search volume in the keywords cluster for the page. Note: The SERP will be collected by this keyword, so be page-specific to get a relevant result. Add secondary keywords so SE Ranking can analyze their usage on competing pages. If you run many audits, you may organize them by naming reports and assigning them to custom categories. This step is optional.
If left empty, the name will default to the domain
name of the selected URL. When e create content and build online relationships verything is set up, start the audit by pressing the button. It will take several minutes to crawl the SERP, URLs and process the data. Evaluate Data from Your On-Page SEO Audit As I shared earlier, Page Quality is based on several categories. Each of them contains numerous checks. Let’s see what they are and how you can use them to improve your page’s SEO. If you’re familiar with SE Ranking’s website audit, this report is very much like it. If not, it’s extremely easy to get used to it.
Assess Page Quality Score SE Ranking On Page S
EO Checker – Page Quality Scoree The brazil data Page Quality Score is an aggregated rating of a page based on multiple checks. It considers the page’s content and other metrics that impact page quality. By looking at the diagram below, you’ll understand your page’s current quality and see opportunities to improve it. Analyze Competitive Comparison SE Ranking On Page SEO Checker – Competitive Comparison The best way to get more details on report shows a side-by-side comparison of the terms used in your content versus that of your competitors.