However, you find out through the Search Terms that your ads are appearing in keywords related to your competitor’s brands such as “apple mobile phone price” or “huawei mobile phone price”. The problem with this is that those people searching for your competitor’s brands likely won’t click on your ad at all. they are not interested in you but in the other brand – because they literally searched for the specific brand! If that’s the case, you may want to set up the following negative keywords: [apple mobile phone price] – as an exact match [huawei mobile phone price] – as an exact match “Apple” – as a phrase match “Huawei” – as a phrase match Besides excluding the keywords found above, you can also set the brand name as a phrase that matches the negative keyword.
This will help ensure that your ads will never
appear in any keywords that contain these terms. Make Your Ad Copy Engaging One of the first things searchers will see is your ad copy. It should be able to reflect on their pain points and provide them with a solution. The more that they feel that you understand what they’re going through, the higher the chances of them clicking on your ad versus your competitors. In order to do just that, first, you have to understand who your target market is. Who are they? What do they look like? How much is their spending power? Are they the decision makers or simply the purchasing agent? Where are they from? How old are they? And what type of tone would they best react to? Take a look at some of the headlines I created for a supplier of walk-in tubs.
I chose to highlight their ADA certification
residential services, and their installation services. Based on my research, I found that these are terms that customers would use when searching for accessibility solutions. SEM Google Ad Headline Samples Then, research your keyword’s intent. What are people there to look for? Do they want discounts or maybe free installation? Make sure you showcase these benefits in your headlines and descriptions. Take a look at the features I highlighted in the descriptions below. SEM Google Ad Description Samples Optimize Your SEM Landing Pages Next, let’s discuss how to optimize your SEM Landing Pages. Similar to what was mentioned above, it’s crucial that your landing page contains content that can help solve your customer’s pain points.
Ideally, it should be a separate page that
includes a “noindex” tag so that its content does not compete with organic traffic. Call To Action Sample in a Website The landing page should also contain a Call-To-Action mentioned multiple times throughout the page. This can be in the form of brochure downloads, contact forms, or even newsletter signups. Ensure that these Call-to-Actions lead to another page such as the brochure page or a Thank You page so you can set up Google Analytics to track those conversions as goals. Set Ads To Appear Only To Relevant Locations Besides your content matching your customer’s needs, it’s also important that you optimize your Google Ads campaign to target the right people.
One of the first ways that you can do this is
through the Locations algeria phone number library feature. Do you service certain provinces or areas? Ensure that these are featured in your Locations so that your ads appear to the right people in the right places. If you cater nationwide, it would help to save your spending budget if you specify which cities you’d want to focus on instead of targeting the entire country at the get-go. Google Ads Location Settings Revisit Your Ad Schedule You can also set your ads to appear on certain days of the week and on certain hours. For example, if you’re a B2B company, you may only want to show your ads during the country’s business hours.
Or if your customers are seniors aged 60 and
above, you can set your ads to appear from the morning until their estimated sleeping hours, such as the one set below. Google Ad Schedule Setup Get to know WHEN your target market is most active online, and adjust your ad schedule accordingly. Exclude Irrelevant Age Groups If you’re a business that targets specific age groups, then ensure that you make use of the exclusion tool on Google Ads. Here are age groupings you can choose from: Google Ads Audience Age Group Setting Sample Exclude age groups that are not relevant to your business. This is also done per ad group, so make sure to take note of it.
Key Takeaway These are just a few tips and
tricks on how to optimize your the key to effective lead generation and conversion SEM campaign. By improving these factors, you will be able to more accurately target your customers, saving you loads of money, increasing your Click-Through-Rate, and increasing your leads and sales. Do you have any other go-to ways to optimize your SEM campaign? Let me know in the comments below. We can check your current SEM campaign and analyze how you can improve it. Simply click here. You might have encountered the line “content is king” in many SEO blogs. Creating and optimizing your content for SEO is a reliable strategy to drive more website traffic.
As you do so, you can also have more websites
linking to your content as it provides brazil data valuable information to their visitors. However, it’s not as simple as it sounds. Google’s new Helpful Content Update just proves that the quality of content on your website is vital to how you will rank in the SERPs. To explain it in simpler terms, it has to be unique, relevant, and helpful for the readers. SEO-friendly. Marketing Miner is a new tool that we have played with and it allows you to create different analyses on SEO factors.