In exchange for real benefits for customers such as gifts, coupons and competitions, it is possible to obtain the data we are interest in. However, the success of this method depends on many factors, but above all on the nature of the gifts or the size of the competitions in comparison to the sensitivity of the personal and contact data that you want to obtain.
Content marketing funnel sales funnel
Currently, in the broadly understood internet market, there are four most important types of lead magnets, thanks to which new customers are acquir. The first type is ucational lead magnets , which provide users with information that increases their level of knowlge in a given field. The second type is lead magnets, which offer users entertainment and inspiration. The third type is community-building lead magnets, which allow for the creation of a smaller or larger community of people sharing the same interests. The last group is useful lead magnets , which are intend to solve users’ problems.
Creating an effective lead magnet – what to remember?
Creating an effective lead magnet strategy is not an easy task. Using the right arguments to convince new users to leave their data is just the beginning. The right packaging of such arguments is also important, so that users see more benefits in leaving their data than potential harm. However, an effective strategy is ne for this. What should you remember when creating lead magnets?
Accessibility , or making sure that the offer
Magnets are not offer for free on other platforms. In addition, you ne to think about the right ideas for creating lead magnets that swen email list will not only attract the attention of potential users, but also make them want to stay on the site, and as a result, leave their data.
That should be easy for users to read
Too long content or e-books do not work in this case you continue well. Certainly, most users will not start reading, which will have the aero leads opposite effect than expect.