We are not saying that they should not be used at all., what we see today is that the most successful campaigns are those that create a “marketing toolkit”, that is, a set of strategies with different scopes, but which complement each other. Therefore, what is necessary to understand is the objective of each one and the best way to use them, which is together.
With Facebook Ads, for example
The ads you create will be made available within the social network. You can direct exposure to your target audience by inserting all the interesting features. Your ads can be for product promotions, brand awareness or success stories.
You can also create native ads within Facebook by planning a content campaign.
Instagram Ads works in a hong kong email list similar way, with the same objective. The difference compared to the previous option is the platform’s characteristics. While Facebook is intended for general use, with texts, images and videos, Instagram is already focused on visuals, with a great appeal for images and, now, also for videos.
If you want to show an impactful image that really catches the public’s attention and takes them to the website, this ad option is very interesting.
With Google Adwords
The possibilities are greater. On the search network, whenever someone uses the search engine with a term, you can enter a kind of keyword auction, attracting the public to a link based on the term used. This strategy is highly positive.
Another possibility create content that really provides value is the display network, also within Adwords . In it, your ads are placed on synergistic websites, which provide space for the presentation of company banners.
However, Native Ads are adb directory more specific. As we have already mentioned, they are inserted into blogs and news sites. At the end of a piece of content, your ad appears as a suggestion for continued reading.