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Button color for a website. Which one to choose
Does the color red attract attention?
First test: red – blue
Second test: green vs blue
Third test: red vs green
Fourth test: green vs blue
How to test button color?
The color of the button on the site? What should it be? This phrase has been debated for many years. Most novice marketers will immediately expanding market presence and share of mind answer this question that it is red. After all. It is so bright and attracts attention. Experienced marketers will agree with red only if it is contrasting.
It was decided to conduct a study in which 25 thousand users took part. And a pattern of 65% was identified. On which the result still depends.
Of course. 65% is the maximum and the average value was a little more than 10%. But at the same time. It is still a good indicator. Because we only changed the color.
Does the red color of the button on the website attract attention?
Psychologists have long noted that people associate red with strong emotions. So according to research. A button of this color increases b2c fax conversion from 21% to 35%. At the same time. It was still a contrasting color. But what to do if there are several contrasts?
To understand this issue. 3 colors were compared: green. Blue and red. Accordingly. 4 tests were conducted.
First test: red vs blue button color on website
The result of this test was unexpected. 6.000 people took part in it. The conversion of the red button was 81%. And the blue one was 18%. This is 9% more. The conclusion from this situation: you need to consider your target audience. Since for this product. Customers preferred the color of calmness. Since these are the emotions they experienced at that moment.