On March 27th ? at the STEP – FuturAbility District in Milan ? the event CXO 2025: Data and AI to push loyalty and brand value ? organized by iKN Italy? will be held. This CXO 2025: Round student data event represents an important opportunity for over 200 Customer Experience experts to discuss how to create immersive and engaging experiences? through the analysis of innovative case studies. This year too? our director Letizia Olivari will be present at the event and will moderate some sessions.
The day will open with a session reserved for a select group of CX & Marketing experts to optimize personalization? streamline campaigns and prevent churn . Andrea Zanzottera? Head of Data Intelligence & Cross Selling at Banca Widiba? will illustrate how marketing automation has been successfully implemented? starting from structured data and integrating AI to increase personalization and prevent churn.
Panels and Round Tables
The event will continue with several round tables and panels on key topics:
Customer Experience Evolution: sustainability? Data Analytics and AI to strengthen trust? engagement and security The session will open with a speech by Antonio Filoni – Head of flexible pricing and time to evaluat Innovation and Digital Offering BVA Doxa who will illustrate some data to CXO 2025: Round support the importance of generating an Epic CX. Then a round table will follow to explore how companies can multiply and personalize actions and messages using innovative technologies and strategies? keeping the customer at the center and focusing on accessibility. We will also discuss how to measure the impact of sustainability on brand perception and customer loyalty.
Data-Driven Experience: How Data Analytics Revolutionizes Customer Insights and Powers Services? Offerings? and Engagement In this roundtable? speakers will discuss strategies for maximizing information collection and synthesis to personalize services and offerings? creating a tailored experience for individual customers? and reducing churn.
Trust and Security: AI and Best Practices to Protect Personal Data and Ensure Frictionless Customer Experiences
The panel will illustrate best practices b2c fax to ensure smooth and convenient processes without compromising security? supporting operational processes for the benefit of the customer and creating a fast onboarding that facilitates remote customer recognition.
APP? Gamification? Metaverse and Live Commerce: creating immersive and memorable experiences in the Digital Customer Experience The first afternoon session will examine how to engage potential customers with innovative apps and gamification tools to enhance the Digital Customer Experience? creating immersive and interactive shopping experiences with live commerce? social commerce and metaverse technologies.
Optimizing Loyalty with Automation and Integrated Experiences Miamo and Carpisa illustrate how they have maximized data collection and habit monitoring to increase loyalty? integrate new services to enhance and strengthen customer relationships? and become partners with their customers by offering “collateral” services.
From omnichannel strategy to omnipresence: how to create immersive and consistent brand experiences between online and offline The final round table will address strategies for offering immersive and consistent experiences from first contact to loyalty? using physical and digital channels? and how to convey the brand’s identity to targets through social media? experts and influencers.
Workshops and insights
In addition to the panels and round tables? participants will have access to 3 interactive workshops dedicated to the impact of AI on the customer journey and to the Think Tank dedicated to the Employee Experience? which aims to provide concrete tools to optimize customer relationships and strengthen brand value.
For more details on the full agenda and to register for the event? you can visit the official event page
Share: