Does the Cars with neutral colors tend to depreciate less, but the vehicle’s history is the most important thing.
In the past, it was common to see a wide variety of colors on cars on the streets. Vibrant shades of blue, green and red were quite popular. However, this reality has changed over the last 30 years, especially in Brazil. Today, most vehicles on our roads have more neutral (achromatic) colors, such as white, black, silver and gray.
This change in preference directly impacts the car resale market
Leading to a popular belief that “colored” cars depreciate more. But does color really have that much of an influence on a vehicle’s depreciation?
Although color has some impact on germany phone number list purchasing preferences, the most determining factor in depreciation is the car’s history . Therefore, checking the history of a used or pre-owned vehicle is a fundamental practice to ensure a good purchase.
Let’s understand together the influence of color on the depreciation of the vehicle and what to do before buying a used or pre-owned car.
What are the most purchased car colors in Brazil?
In Brazil, neutral colors dominate the market. According to data from the National Association of Automotive Vehicle Manufacturers (Anfavea), automobiles sold in the country follow a well-established preference pattern:
- 43.6% of cars sold are white ,
- 18.4% are silver ,
- 16.5% are gray ,
- 11.1% are black .
Only 5% of cars sold are blue, and only 3.8% are red, with other what is seo text and how to write an optimized article colors accounting for even fewer than that. These numbers reflect a global trend.
A study by Basf, which manufactures automotive paints, also indicates that achromatic colors — white, black, silver and gray — dominate the global market, accounting for 81% of car sales . In the case of South America, this preference reaches 86%.
In the used car market, this reality is very similar. According to Webmotors, the preferred colors among users of the platform are black (29%), white (19%), silver (18%) and gray (15%).
Therefore, the choice of car color can have an impact on resale, as consumers tend to look for more neutral and popular options.
Which colors depreciate the most?
In the used car market, cars with more europe email vibrant or less common colors tend to have greater difficulty selling.red, for example, is a color that historically carries a certain stigma of devaluation.
Although they represent a small portion of sales, cars with more “flashy” colors, such as red, blue and green , can depreciate faster than models in neutral colors.
Why do colored cars depreciate more?
The depreciation of “colored” cars is directly linked to the lower demand for these vehicles in the used car market. Buyers tend to prefer shades that are seen as more “universal” and that appeal to a wider audience.
Consequently, when someone tries to sell a “colored” car, it can take longer to find a buyer willing to accept the color and, in many cases, this ends up resulting in a depreciation of the vehicle’s value.
Furthermore, in corporate or fleet contexts, which are often large vehicle buyers, preference almost always falls on achromatic colors, as they are easier to combine with visual identities and are perceived as more professional.
Another important point is the resale value . When dealerships or resellers evaluate a vehicle, they take into account not only the condition of the car, but also its saleability. A red car, for example, may be valued at a lower price simply because it will be more difficult to resell in the future.
After all, what matters in devaluation?
Although the color of a car plays a role in the perception of value, it is not the most important factor in the depreciation of a vehicle . Aspects such as the general condition of the car, mileage, maintenance history and whether the vehicle has been in accidents or auctioned are much more relevant.