Wild telemarketing is one of the most critical issues for the call center industry. Incessant and unsolicited calls received at any time, often non-transparent and a vehicle for telephone scams, have created a frustrating experience for consumers, compromising the image of the entire sector. The situation has become so unsustainable that many honest telemarketing skype data businesses are having to deal not only with user discontent. How to Defend Your but also with an increasingly complex regulatory environment. In this article, we will analyze the negative impact of these practices, the importance of the Register of Public Opposition ( RPO ) and recent regulatory developments, such as the approval of the new Code of Conduct for telemarketing and teleselling activities, promoted by Assocontact and validated by the Guarantor for the protection of personal data.
The problem of continuous calls
Wild telemarketing is damaging the call center industry on several fronts, damaging both the reputation of companies and consumer trust. First, the high irbmeaho mhriaobe volume of continuous calls has made telemarketing and teleselling synonymous with nuisance, leading many people to distrust any sales calls, even those from legitimate operators. This negative perception is reflected in a decline in the effectiveness of regulated and compliant telephone marketing campaigns , which see their chances of success diminish.
The danger of telephone scams
How to Defend Your Wild telemarketing fuels fraudulent phenomena that further aggravate the situation. Many consumers are victims of scams in which operators pretend to be employees of large companies such as TIM, ENEL or other well-known companies. Fake operators try to bulk data extort personal information or activate unwanted services, exploiting the trust that consumers place in recognized brands. The phenomenon has become so widespread that companies such as TIM have had to launch awareness campaigns to educate customers on how to recognize telephone scams and protect themselves from them. But how can you defend yourself? Here are some clues to recognize scams:
price increases from next month;
communications of unpaid invoices (obviously non-existent);
request for sensitive data to correct “errors” in the contract.
Wild Telemarketing and Economic Losses
Wild telemarketing threatens the economic sustainability of the industry. Companies that operate in compliance with the rules face a distorted competitive environment, where those who ignore the rules can act more quickly and without constraints, apparently obtaining greater economic advantages in the short term. However, in the long term, these practices create an environment of distrust that makes it more difficult for all market players to operate transparently and profitably.
Strict rules, pros and cons
Growing consumer complaints have prompted authorities to step in with increasingly stringent regulations. While these regulations are necessary to curb abuse, they also increase bureaucratic burdens and compliance costs for companies that play by the rules. This vicious circle undermines the competitiveness of the industry and makes it increasingly difficult for the public to distinguish legitimate businesses from abusive call centers.
