The ERID identifier is registered for one year. Therefore, if your advertising entry is planned for a longer period, it must be renewed.
You can learn more about the service on the Services page.
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What is ORD and how do they distribute ERID
ORD are companies that register advertising creatives and subsequently study statistics and cash costs on them. In order to be able to track each advertising entry. Order turnkey they have personal tokens. The person responsible for advertising can receive the identifier, this can be:
advertiser; powder data
In other words, advertising agency director;
Therefore, advertising distributor.
ORD appeared recently, after the law on labeling advertising on the Internet 2023 was passed. After receiving information, the authorities transfer it to the Unified Register of Internet Advertising. And it is in this register that the tax service and the FAS can track all information about advertising.
There are several ORDs, a person chooses which platform to work with. Below we list the ORDs that exist today:
Yandex;
Ozone;
Media Scout;
VK;
ORD – A;
First ORD;
Development Laboratory.
Each of these companies has its own accounts. Therefore, service tariff, some of them are free, most companies have introduced paid tariffs. The choice should be made based on the convenience of the account, service fee. You can work with several ORDs at the same time, this is convenient if you launch advertising on different sites. We recommend choosing ORDs that allow you to make minor changes to already marked advertising, for example, you can change the background color, font style, etc.
In other words, The easiest way to launch advertising is in Yandex and Vkontakte – on these platforms you do not need to get an ERID, since the system itself will get it for you, the notification will come to Direct and Vkontakte. You only need to fill in all the data about you as an advertiser in your personal account. But if you buy advertising from bloggers or on websites, you need to register in ORD yourself and get an individual number. Or you can assign this task to the advertiser, who, under the contract, can perform the necessary actions.
How to properly design advertising creative Order turnkey
We have already discussed the mandatory data that must be written in the marked creative above. Let us dwell on this point in more detail. The word “Advertisement” must be written in a visible place, it cannot be placed in a pop-up window. It can be written in text, left on a banner, video, the main requirement is that the designation is clearly visible.
Therefore, Advertiser details can be added to a pop-up window. But if it is signed on a banner, in a video or text, it should be clearly visible. The name of the company or the full name of the individual entrepreneur who places the advertisement must be specified. Additionally, the following information can be specified about the advertiser.
