Although this post won’t list all the things you’ll need to create them, it will be a good starting point.
All of these elements together will create landing pages that are really effective in increasing the number of students at your school. If you are looking for Landing pages ideas to create your own landing pages for courses, you should keep reading.
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Why are landing pages for courses so important?
To understand the importance of these pages, you first need to break them down into their different elements. This is going to be a big group of ideas, so you won’t need to use all of them in this guide. Keep in mind that some of them won’t work with your audience.
The goal of a landing page is to be relevant to your audience, as well as true to your message. But how does a landing page break down?
- For its value proposition
- The authority and trust that it generates
- Your safety.
- Social proof
- The call to action
What you need to do is choose these elements and use asia mobile number list them in the best way, so that your course landing pages work well with your business.
Elements that landing pages for courses should have
Every landing page has a number email content curation: what it is and how to use it in your strategy of elements. These elements will be used depending on the sector you are targeting .
In this case, we will talk about online courses , so you must bulk data pay attention to these steps so that you have the perfect landing page.
1.- Keep in mind your value proposition
Before you create a landing page or any marketing campaign, you need to answer this question: what’s in it for your customers?
The value proposition is going to be the most important thing, since with this you will be able to define the content, headlines and messages that your landing page will have. In order to find the complete value proposition, you have to follow these steps:
- Think about who your ideal student is.
- Define what problem these people have.
- Understand how this course will help your problems get solved.
- If you have more than one value proposition, focus on the strongest one.
- Write down all your value propositions. The idea is to have a primary one and other secondary ones that can support the first one.
Landing pages for courses have to be focused on a value proposition . The idea is to imagine a buyer persona so you can know who your ideal student will be and provide them with the most information.
2.- Place an introductory video
Placing an introductory video with an instructor will be much more effective than including a text explaining your value proposition. Some studies show that there is an 80% increase in conversions when using video .
You can also take advantage of the power of this to add them to your message, preferably above the fold.
3.- Show the learning results
If you include the learning outcomes obtained on your course landing pages, it will be much more attractive to users. This way, they will know exactly what knowledge or skill they will acquire upon completion of the course, as well as how it will be useful to them.
Placing these results on your course landing page will help students visualize what their end goal is , as well as how the course will help them achieve that goal .
This is one of the most important elements your landing page should have. The results will answer, in the most natural way possible, the question potential customers ask themselves: What’s in it for me? That said, what are the types of results you can use?
- Improve their lives: With this course you will be able to have a profound impact on the lives of your students. You can talk about how to become healthier, how to find their perfect partner, gain social skills, among others.
- It should be related to your work: Thanks to this, you will be able to help students in their work, whether it is getting a promotion, getting a new job , updating their knowledge or improving their productivity.
- Learn a new skill: With this, students will learn and improve skills and how to use them.
- Certifications: Typically, course benefits include certifications. Certifications will give a sense of accomplishment that students can include on their resume.
Since your product is education, it is essential that you decide from the beginning what the goals and learning objectives will be that you will place on your course landing pages , so that you can increase your enrollments.
4.- Add a course outline
The course outline is going to be a support element for the learning outcomes. While you can summarize the outcome in just one or two sentences, with the course outline you will be creating a more detailed study plan .
The outline or syllabus is usually a list that explains in text form the contents of the course. It also shows which topics are going to be discussed, the exams, the subjects or other sections that are important in the course.
This is going to be a great opportunity for you to illustrate the value that students are going to get. A course that is well planned, and has plenty of resources and study materials, is going to shine through very well through its outline. So use them to your advantage!