Companies that generate content usually send email marketing campaigns to promote their businesses and, in this way, increase the interest that the client will have in the images, texts and audiovisual content they contain.
One of the content formats that have recently been used to be distributed through email marketing is podcasts. These recordings or audios on a topic of interest to subscribers have been a very successful content format for several years now.
Podcasts are content that your audience will like, as many tend to be short, portable, dynamic and show different types of interests, both recreational and educational, which makes them very attractive.
When it comes to promoting your podcast, making it known and making it go viral among potential listeners, one of the best strategies is to promote your podcast with email marketing. This is a perfect communication tool to reach your audience.
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Promoting your podcast with email marketing allows you to reach new audiences
Promoting your channel and your content through email marketing is very easy. You just have to implement a strategy that has as its main objective to spread your podcasts among the largest possible number of users.
Don’t forget to do this in a strategic and organized way. This way, your audios will most likely reach a much larger audience. Plus, you’ll have a more sustained interaction.
Of course, remember to always study the type of asia mobile number list client, audience and subscriber you are targeting. The more you know these people, the easier it will be to do what they want or need . This can also help you guide the topic you will cover in your podcasts.
10 examples of how you can promote your podcast with email marketing
In order to promote your podcast with email marketing, it is important 6 email marketing strategies in the energy sector that work that you follow these 10 tips, as this will give you a strategy that will help boost your content.
1.- Establish which will be the distribution channels for your podcasts
A well-written text, a well-recorded video or a well-made bulk data podcast will be meaningless if no one watches it. In order for them to become valuable content, you must make sure that they can reach your audience .
Record your podcasts and distribute them through different channels, while focusing on sending email campaigns, using messages that show this format as an attractive resource for all your users.
To promote your podcast, you can also use posts on your social networks or, in turn, posting articles on your blog, but without forgetting the use of email, since this will be the main means for you to demonstrate the greatest receptivity that your podcast has.
Whether you want to generate a new audience or create fresh content that may be of interest to your listeners, you must carefully plan your dissemination strategy, as well as the channels you will use to ensure that your subscribers receive valuable content .
2.- Use SEO to promote your podcast
The first thing you need to do is set up your podcast properly. That is, give it a name and a description that is related to the topics you are going to cover . The idea is that people can easily search for the topic and find it.
You should also work on your podcast’s image, as this will be the first impression you will give to your future listeners. In addition, in each chapter you should include the descriptive title and an explanatory paragraph of what users will find in the program, the topics, the name of the guest, among others.
Above all, in the beginning, under the SEO approach , you should try to make programs that have an evergreen orientation . And what does this mean? They should not expire at any time, since, probably, some people will end up finding or hearing about them after a few weeks of their launch.
3.- Create a specific block where you can promote your podcast with email marketing
Creating campaigns that only deal with your podcasts is going to be an interesting option, but you should know that this is not the only one. Another possibility you have is to include a section in your newsletter .
If your podcast is going to talk about technology, you can make the most of that message and place a non-invasive section where you invite that subscriber to visit your podcast channel to learn about technology while listening to the audio.
It is essential that you place this section in a subtle way, so that it is not associated at any time with an advertisement . This will be a good strategy to attract new listeners without making them feel overwhelmed with advertisements alluding to the topic.
4.- Relate the content of your emails to your podcasts
The idea is to write messages that have original, relevant information that is essential to use in your podcasts . You can also include links in that text that direct to your specific channel so that the subscriber becomes a loyal listener and expands their knowledge.
The goal of this is to make sure that your core ideas leave your subscribers wanting to know what else is going to happen . And they will be able to satisfy this desire with the links that you will place in the content of your campaign.
This is a strategy that will work well among users who normally open your campaigns and like your brand, since they are interested in the content you send them. They will surely go to your podcasts with the content you have provided in the email.
5.- Use your podcast’s social media
You should create your own channels where you can promote your podcast . It can be an Instagram, LinkedIn, Facebook or Twitter account. It all depends on where you think your audience is most active. That’s where you’ll announce your new shows.
But it’s not just that, you can also comment on the topic you are going to record and publish, or when you are working on the script you can also ask for feedback.
Once it’s published, you don’t just have to upload the link to the program, the idea is to make teasers where you put a 30-second phrase or an image that has a good headline.
Also, avoid just posting on your wall . On platforms like Twitter, it is essential to be proactive, looking for users who talk about the topics your podcast covers, then following them and interacting with them, while letting them know that you have a podcast on that topic.