It is a precise task that needs to be carried out by the owner(s) of the company, or by a team specialized in marketing strategies. It is vital 8 keys to  that when they hear about your product, they trust it because of the company name or identify it in a positive way.

If the owners do not yet have a name, or if someone does not like it because they do not believe it is related to the company, there are a series of steps you should follow. For example, look for the main attributes of the products and find the synergy with the possible logo of your company .

The originality of the name also invites some consumers to take risks with your products. Before giving your company a name and logo, it is advisable to take the necessary time to make a decision that can mark the future of your brand.

What is meant by naming when creating your brand?

The concept of naming can be translated into our language as naming. That is, naming is the action of giving a name to your company or a product . This naming covers each business area of ​​the company, from the name of the company to the title of the products, services, projects or events.

Making your brand stand out from the rest is essential; the name can create a mental image just by hearing it. The same goes for advertising or any strategy you have to connect people with your company.

Also remember that you can relate the name to the culture of your country or direct it towards a specific audience . The effect is cell phone number list direct, as people can identify more easily with your products.

These are all strategies that you should keep in mind so that your brand has better acceptance.

Importance of naming as a main strategy

Meeting the fundamental objectives of naming will advantages of activating a WhatsApp button on your website strengthen your brand image. The important thing is to achieve recognition by the public and for the name to easily penetrate the minds of consumers .

For the second to occur, a series of prior analyses must hong kong lists be carried out:

• Internal and external factors.
• Market research on products and services.
• Study of the public’s reception of the product.

Once you know all the results, you can begin to consider the main qualities of your product and come up with the most original name compared to the competition.

There are also a number of steps that will weed out misconceptions before you choose a name that users don’t like.

Steps to choose a good name for your brand

Defining the final name is a more difficult task than you might think. Many companies have had the same name for a long time and do not suffer from this problem, but for others it is an almost impossible task, especially due to a lack of creativity.

If you are not yet ready to leave it to a specialized team and want the naming to be entirely yours, here are some rules you should keep in mind:

1.- The message must always be clear

The brand name should be related, if possible, to the service or product your company provides.

A bad example would be having a fish factory called “The Pink Elephant” . With a name like that, people would expect something else and the idea of ​​associating it with fish would be far away . It is a mockery that denotes a lack of commitment.

The main thing is to have a keyword accompanied by a relevant concept. In fact, something obvious is better than confusion. For a fish market, something like “el marinero…” or “peses del valle” is good. Using a name in another language is more striking .

Rhymes or acronyms often work well and are easy to remember.

2.- You have to know how to measure the length

An extremely long name, even if it is consistent with the product, is not good. “Fish from the river hidden among the mountains…” is a lot of information for a simple product.

The brain also becomes saturated and avoids this type of thing . From a psychological point of view, this product would be ruled out for a supermarket list because it requires too much attention.

Both the company name and the product name should be short for the convenience of the consumer and to make it easy to recommend.

3.- The name must connect consumers with the product

Although it seems like an easy premise to fulfill, it is one of the most difficult tasks to materialize. Perfection is considered to have been achieved when both the product and the brand have attractive names . But if that goal is not achieved, make sure that at least one of these two meets the requirement.

Please consider the following points:

• Language: Typically the name varies between Spanish or English, but there are regions that speak a third language that could be an inspiration.
• Style: Think about who it will be directed at and look for words that will catch the eye for that audience profile.
• Sophistication: As with the previous point, conduct a study with other models that have worked.
• Region: This covers culture and religion. These are points that can be easily added.

4.- Totally descriptive

This rule is optional, but advisable. It helps a lot to use acronyms to avoid overwhelming customers. This way, you can include the focus, the target audience , and the company’s goals  without the user having to struggle to remember them.

It is the only way for the name to include the product or service.