Well-visible and easy-to-understand call-to-action (CTA) buttons can really do wonders for conversion rates. When designing these buttons, it is essential to consider a wide range of factors. These include color, contrast, and button text. An important role is also play by whether or not directional cues should be plac right next to the button.
Short, for an element that takes up
only a small amount of space on a web page, you have to invest a completely disproportionate amount of time thinking about how to best present it to users. That’s really how important call-to-action buttons are. After all, these are the most important elements of our site. They are suppos to persuade visitors to buy something, sign up for a subscription, or just click through somewhere.
Every page on your website should have a goal. Let’s take, for example, the page on which visitors land (the so-call landing page). The goal is to get potential clients (so-call leads) to click through to the main page of the product or service. The dream of every website owner should be a button with a sophisticat design that will help convince every visitor to buy, subscribe, or any other goal of yours.
1) Directional cues – look where I want to go
We human beings are subconsciously “wir” to respond to eye movement. Think about it: when you see someone looking at something that’s out of your field of vision, you instinctively wonder what they’re looking at. The same principle of directional cues can easily be appli to the web.
Directional cues can be quite obvious. It can be arrows or even fingers pointing to call-to-action buttons. But taiwan phone number data for something really unique and immiately relevant to website visitors, put an image of a person looking at call-to-action buttons. It can’t be anything but good.
For an example of what we just said
We turn to the Salesforce home page . It is a cloud computing company from San Francisco with a global presence. Specifically, we want you to glance at the big one huge image on the home page: it shows a girl looking at her smartphone, probably about to make some kind of mobile transaction.
Although this is certainly a plausible strategic management is the best alternative interpretation, the image simultaneously serves as an unobtrusive but powerful directional stimulus. When website visitors see a girl looking cmo email list at a phone in her hand, their eyes naturally follow her gaze to the right side of the home page. And once their eyes slide there, they inevitably land on the three call-to-action buttons to the right of her face by her phone hand.