With the rapid development of mobile Internet. WeChat Mini Programs have become an important tool for enterprises and developers. To acquire users and improve user experience. However, how can we conduct effective data analysis on. WeChat Mini Programs in order to better understand user behavior, optimize. Product functions and improve user experience?
How to effectively analyze data on WeChat mini programs.
Infocode, a professional mini program development company , will reveal. The key indicators of WeChat mini program data analysis to help you achieve this goal easily.
User activity
User activity is an important indicator to measure the popularity of WeChat Mini. Programs, which mainly includes DAU (daily active users), WAU (weekly active users) and MAU (monthly active users). By analyzing these indicators, we can understand the user’s usage frequency, loyalty and stickiness. Thus providing a basis for product optimization and update.
User retention rate
User retention rate refers to the proportion of users who are still using the Mini Program within a certain period of time. It is usually united states of america phone number library measured by indicators such as the next-day retention rate, 7-day retention rate, and 30-day retention rate. User retention rate reflects the user quality and product attractiveness of the Mini Program, and is of great significance for improving user experience and promoting user conversion.
Key indicators of WeChat mini program
Data analysis to help optimize and improve
User conversion rate
User conversion rate refers to the proportion of users who actually complete the predetermined goals (such as purchasing goods, registering peace and serenity of course accounts, etc.) after visiting the mini program. By analyzing the user conversion rate, we can understand whether the product functions and marketing strategies of the mini program are effective, thereby providing guidance for optimizing products and services.
User behavior analysis
By analyzing the user’s behavior data in the mini program, we can gain a deeper understanding of the user’s preferences, interests and needs. For example, information such as the type of goods, time period, and region that users bzb directory browse in the mini program can help merchants adjust product layout, optimize marketing strategies, and increase conversion rates.
Page visit depth and bounce rate
Page visit depth refers to how many pages a user visits after entering the Mini Program. Bounce rate refers to the proportion of users who leave the Mini Program immediately after visiting a page. These two indicators reflect user engagement and interest in the Mini Program, and help evaluate the user experience and product feature design.