Do you want to optimize the management of your next campaign efficiently and on one platform? Thanks to Google Display & Video 360, or DV360, you will be able to work in a more practical way, since it includes all the functions you need to obtain valuable information quickly and thus implement the results. We explain why you should not lose sight of it.
What is DV360
DV360 is an acronym for Display & Video 360, a platform developed by Google to help advertisers efficiently manage their campaigns with a single tool . It allows you to design multi-channel media plans, link creative strategies with data, manage audiences, acquire advertising media and find quality inventory of the best advertising spaces. With it, you can also share data and statistics with teams, increase transparency regarding budget use and obtain statistics to compare and achieve objectives. In short, DV360 aims to simplify the campaign management process .
To carry out all these tasks, Display & Video 360 is made up of five sections that work together:
Campaigns – You can create, optimize, and monitor ca hong Kong telegram data mpaigns, line items, and insertion orders.
Audiences – by analyzing their profiles, create audiences based on activity, and set frequency caps on audiences.
Creatives Match your
creative strategy to your media plan and data by designin strategic management is the best alternative g ads with real-time previews, employing innovative formats, or varying messaging to appeal to different audiences.
Inventory . Manage high-quality inventory from networks and publishers and seek out new opportunities to negotiate deals.
Statistics . Get all the metrics you need for your bw lists campaign by analyzing its performance based on the results.
dv360 display and video
What are the functions of DV360?
Display & Video 360 features are related to the above sections.